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Periodical

Print fuels growth in '03 ad spending.

Authors : Cardona, Mercedes M.

Subjects: *ADVERTISING spending; *ADVERTISING agencies; *ADVERTISING ratesUNITED States

Source: Advertising Age. 12/8/2003, Vol. 74 Issue 49, p3-39. 2p.

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Periodical

Home Depot revamps results.

Authors : Cardona, Mercedes M.

Subjects: *CORPORATE profits; *HARDWARE industry; *EARNINGS per shareHOME Depot Inc. 072271711 HOME Depot Inc. HOME Depot Inc. 072271711 072271711 HOME Depot Inc. 072271711 HDTRADING Spaces (TV program)...

Source: Advertising Age. 11/24/2003, Vol. 74 Issue 47, p1-23. 2p. 1 Color Photograph.

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Periodical

Ad industry looks ahead with cautious optimism.

Authors : Cardona, Mercedes M.; Fine, Jon

Subjects: *ADVERTISING; *MASS media; *BUSINESS conditionsUNITED States

Source: Advertising Age. 12/16/2002, Vol. 73 Issue 50, p4-22. 2p. 2 Charts.

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Periodical

Marketers chart a course without map.

Authors : CARDONA, MERCEDES M.; CUNEO, ALICE Z.; FRIEDMAN, WAYNE

Subjects: *ADVERTISING; *ADVERTISING spending; *CULTURAL industriesUNITED StatesGENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

Source: Advertising Age. 11/25/2002, Vol. 73 Issue 47, p3-10. 2p. 1 Chart, 1 Graph.

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Periodical

August ads break record.

Authors : Cardona, Mercedes M.

Subjects: *ADVERTISING media planning; *ADVERTISING spending; *MEDIA buying servicesUNITED States

Source: Advertising Age. 11/4/2002, Vol. 73 Issue 44, p1-50. 2p. 1 Chart.

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Periodical

Smaller players give financial ads a boost.

Authors : Cardona, Mercedes M.

Subjects: *ADVERTISING spending; *FINANCIAL services industry; *FINANCIAL services industry advertisingUNITED States

Source: Advertising Age. 9/30/2002, Vol. 73 Issue 39, p4-61. 2p. 9 Color Photographs, 1 Graph.

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Periodical

Interpublic sees revenue decline.

Authors : Cardona, Mercedes M.

Subjects: *ADVERTISING agencies; *ADVERTISING revenue; *ADVERTISING spendingUNITED StatesINTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. IPG

Source: Advertising Age. 5/6/2002, Vol. 73 Issue 18, p4-61. 2p.

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Periodical

Industry comes to terms with a new New Economy.

Authors : Cardona, Mercedes M.; Elkin, Tobi; Fine, Jon

Subjects: *ADVERTISING agencies; *ADVERTISING; *MARKETINGUNITED States

Source: Advertising Age. 12/10/2001, Vol. 72 Issue 50, p6-72. 2p. 5 Color Photographs, 1 Chart.

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Periodical

Wall Street advice: Ad, don't subtract.

Authors : Neff, Jack; Cardona, Mercedes M.

Subjects: *CAPITAL market; *MARKETING strategy; *ADVERTISING spendingUNITED States

Source: Advertising Age. 11/12/2001, Vol. 72 Issue 46, p1-56. 2p.

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Periodical

Ad fall may be worst since Depression.

Authors : Wentz, Laurel; Cardona, Mercedes M.

Subjects: *ADVERTISING spending; *ADVERTISING; *BUSINESS forecastingUNITED StatesZENITH Media Co. Ltd....

Source: Advertising Age. 9/3/2001, Vol. 72 Issue 36, p1-24. 2p. 1 Chart.

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