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Foreign flavors, mainstream taste.

• Authors : Williamson, Debra Aho

Subjects: *FOOD marketing; *HISPANIC American consumers; *ASIAN American consumersUNITED States

• Source: Advertising Age. 7/8/2002, Vol. 73 Issue 27, SPECIAL REPORT ps-2-s-4. 2p. 3 Color Photographs.

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FACE REALITY OF NEW DEMO.

Subjects: *MULTICULTURALISM; *MARKETING; *AFRICAN American consumersUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps4-s8. 3p. 12 Color Photographs.

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REVERSE english.

• Authors : Wentz, Laurel

Subjects: *MULTICULTURALISM; *MARKETING; *CONSUMERSUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps1-s2. 2p. 2 Color Photographs, 1 Diagram.

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Average City, USA.

• Authors : Neff, Jack

Subjects: *CITIES & towns; *TEST marketing; *ETHNIC groupsWICHITA Falls (Tex.); TEXAS; UNITED States

• Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, p12-12. 1/2p. 1 Chart, 1 Map.

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Marketers: We don't get how to do diversity.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING executives; *MARKET surveys; *MULTICULTURALISM

• Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p1-25. 2p.

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Mass-market agencies seem to have long learning curves.

• Authors : Imada, Bill¹

Subjects: *ADVERTISING agencies; *HISPANIC American consumers; *ASIAN American consumersUNITED States

• Source: Advertising Age. 10/22/2007, Vol. 78 Issue 42, p20-20. 2/5p. 1 Color Photograph.

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Data show affluence of gay market.

• Authors : Wilke, Michael

Subjects: *LESBIAN consumers; *GAY consumers; *MARKETING research

• Source: Advertising Age. 2/3/1997, Vol. 68 Issue 5, p58-58. 2/5p.

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Six shortcuts to making the connection with Latinos.

Subjects: *MULTICULTURALISM in advertising; *ADVERTISING; *MARKETING

• Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p49-49. 1/6p.

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Consumers cite past experience as the No. 1 influencer when buying.

• Authors : Johnson, Bradley

Subjects: *MARKETING; *ADVERTISING; *MARKETING researchUNITED StatesCONSUMER Reports (Periodical)

• Source: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p21-21. 1/2p.

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Fewer moms but more challenges.

• Authors : Neff, Jack

Subjects: *WOMEN consumers; *COMMERCIAL products; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS9-S9. 2/5p. 1 Chart.

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