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Foreign flavors, mainstream taste.

• Authors : Williamson, Debra Aho

Subjects: *FOOD marketing; *HISPANIC American consumers; *ASIAN American consumersUNITED States

• Source: Advertising Age. 7/8/2002, Vol. 73 Issue 27, SPECIAL REPORT ps-2-s-4. 2p. 3 Color Photographs.

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FACE REALITY OF NEW DEMO.

Subjects: *MULTICULTURALISM; *MARKETING; *AFRICAN American consumersUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps4-s8. 3p. 12 Color Photographs.

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REVERSE english.

• Authors : Wentz, Laurel

Subjects: *MULTICULTURALISM; *MARKETING; *CONSUMERSUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps1-s2. 2p. 2 Color Photographs, 1 Diagram.

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Marketers: We don't get how to do diversity.

• Authors : Bulik, Beth Snyder

Subjects: *MARKETING executives; *MARKET surveys; *MULTICULTURALISM

• Source: Advertising Age. 2/25/2008, Vol. 79 Issue 8, p1-25. 2p.

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Mass-market agencies seem to have long learning curves.

• Authors : Imada, Bill¹

Subjects: *ADVERTISING agencies; *HISPANIC American consumers; *ASIAN American consumersUNITED States

• Source: Advertising Age. 10/22/2007, Vol. 78 Issue 42, p20-20. 2/5p. 1 Color Photograph.

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AZN TV MAKES IT EASIER TO REACH ASIANS.

• Authors : Wentz, Laurel

Subjects: *INDUSTRIAL advertising; *ASIAN American consumersPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; WAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT; TOYOTA Motor Corp. TOYOTA Motor Corp. TOYOTA Motor Corp. TM

• Source: Advertising Age. 4/18/2005, Vol. 76 Issue 16, p38-38. 1/5p.

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Work.

• Authors : Wentz, Laurel

Subjects: *ASIAN American consumers; *ADVERTISING campaigns; *ADVERTISINGUNITED StatesA Partnership Inc.

• Source: Advertising Age. 2/4/2002, Vol. 73 Issue 5, p28-28. 1/3p. 3 Color Photographs.

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breaking: Hennessy XO.

Subjects: *ASIAN American consumers; *MARKETING; *ADVERTISINGJAS Hennessy & Co. ; ADMERASIA Inc. ADMERASIA Inc. ADMERASIA Inc. 849870100

• Source: Advertising Age. 9/25/2000, Vol. 71 Issue 40, p92-92. 1/6p. 1 Color Photograph.

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On this multicultural front, mystique holds back marketers.

• Authors : Donaton, Scott

Subjects: *ASIAN American consumers; *ADVERTISINGKANG & Lee Advertising Inc.KANG, Eliot

• Source: Advertising Age. 5/3/1999, Vol. 70 Issue 19, p36-36. 2/5p. 1 Color Photograph.

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Sell locally.

Subjects: *ADVERTISING; *ADVERTISING campaigns; *MARKETING researchFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F

• Source: Advertising Age. 1/11/1999, Vol. 70 Issue 2, p14-14. 1/6p.

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