Search Results

Take cover! Marketing blitz for McCafé is on the way.

• Authors : York, Emily Bryson

Subjects: *PRODUCT launches; *MARKETING of new products; *ADVERTISING campaignsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 5/4/2009, Vol. 80 Issue 16, p1-28. 2p.

Record details

Videogames attract advertisers.

• Authors : Fitzgerald, Kate

Subjects: VIDEO games; PRODUCT advertising; MCDONALD'S Corp.

• Source: Advertising Age. 11/1/1993, Vol. 64 Issue 46, p23-23. 2/3p. 2 Color Photographs.

Record details

Top 200 mega-brands by first-half ad spending.

Subjects: ADVERTISING; BRAND name products; MCDONALD'S Corp.UNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 11/11/1991, Vol. 62 Issue 48, p42-42. 1p.

Record details

BK exec links ads, promos.

• Authors : Liesse, Julie

Subjects: ADVERTISING; BRAND name products; MCDONALD'S Corp.

• Source: Advertising Age. 10/29/1990, Vol. 61 Issue 45, p53-53. 1/3p. 1 Black and White Photograph.

Record details

Is Burger King poised to retake second place from Wendy's?

• Authors : MORRISON, MAUREEN

Subjects: BURGER King Corp.; FAST food restaurant finance; HAMBURGERS

• Source: Advertising Age. 5/28/2012, Vol. 83 Issue 22, p2-18. 2p. 5 Charts.

Record details

U.S. weakly: American brands take hits.

• Authors : York, Emily Bryson

Subjects: BRAND name products; GFK NOP Ltd.; MARKETING scienceUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 8/27/2007, Vol. 78 Issue 34, p3-24. 2p. 1 Chart.

Record details

10 Terrible product-based pickup lines.

Subjects: SOCIAL interaction; SOCIAL psychology; BRAND name products

• Source: Advertising Age. 12/19/2005, Vol. 76 Issue 51, p12-12. 1/5p.

Record details

LETTERS.

• Authors : Napoliello Jr., Michael E.; Gitlin, Saul; Rhodes, Dan

Subjects: LETTERS to the editor; ADVERTISING; CORPORATE reorganizations

• Source: Advertising Age. 8/9/2004, Vol. 75 Issue 32, p14-14. 1/2p.

Record details

Sever the ties that bind brands.

• Authors : Adamson, Allen P.

Subjects: BRAND name products; COMMERCIAL products; BRAND identification

• Source: Advertising Age. 5/3/2004, Vol. 75 Issue 18, p36-36. 1p. 1 Color Photograph.

Record details

Methodology.

Subjects: TELEVISION advertising; TELEVISION broadcasting; BRAND name productsUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 4/26/2004, Vol. 75 Issue 17, p92-92. 3/4p. 4 Color Photographs, 7 Charts.

Record details