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Periodical

With Wendy's eyeing sale block, Saatchi's effort better be a biggie.

Authors : MacArthur, Kate

Subjects: *ADVERTISING campaigns; *FOOD service; *BRAND name productsWENDY'S International Inc. WENDY'S International Inc. WENDY'S International Inc. WEN

Source: Advertising Age. 4/30/2007, Vol. 78 Issue 18, p3-57. 2p.

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Periodical

McD's lovin' its lead, but still shakes up shops.

Authors : MacArthur, Kate

Subjects: *MARKETING; *ADVERTISING; *BRAND name productsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; MOROCH Holdings Inc. ; ARNOLD Worldwide LLC ARNOLD Worldwide LLC ARNOLD Worldwide LLC 019176932

Source: Advertising Age. 2/5/2007, Vol. 78 Issue 6, p1-33. 2p. 1 Chart.

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Periodical

Bleak future predicted for fizz biz.

Authors : MacArthur, Kate

Subjects: *SOFT drink industry; *BUSINESS conditions; *ECONOMIC forecastingUNITED StatesMORGAN Stanley & Co. Inc.

Source: Advertising Age. 6/26/2006, Vol. 77 Issue 26, p4-72. 2p. 1 Graph.

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Periodical

Coke's side of life leaves critics scratching heads.

Authors : MacArthur, Kate

Subjects: *ADVERTISING; *BRAND name productsUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO...

Source: Advertising Age. 12/12/2005, Vol. 76 Issue 50, p4-31. 2p. 2 Color Photographs.

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Periodical

Pepsi picks water fight with surging Glaceau.

Authors : MacArthur, Kate

Subjects: *BUSINESS planning; *BRAND name products; *BEVERAGE industryUNITED StatesPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; GLACEAU (Company)

Source: Advertising Age. 10/17/2005, Vol. 76 Issue 42, p3-52. 2p. 1 Graph.

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Periodical

Get real, Coke-it's not the shop.

Authors : Macarthur, Kate

Subjects: *BRAND name products; *PRODUCT advertising; *CONTRACTSCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; WIEDEN + Kennedy (Company) ; BERLIN Cameron & Partners LLC BERLIN Cameron & Partners LLC BERLIN Cameron & Partners LLC 962049284

Source: Advertising Age. 10/10/2005, Vol. 76 Issue 41, p1-36. 2p. 1 Color Photograph.

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Periodical

Coke energizes Tab, Neville Isdell's fave.

Authors : MacArthur, Kate

Subjects: *BEVERAGE industry; *BRAND name products; SOFT drinksUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; UNITED States. Patent & Trademark Office

Source: Advertising Age. 8/29/2005, Vol. 76 Issue 35, p3-21. 2p. 1 Color Photograph.

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Periodical

McDonald's secret marketing sauce.

Authors : MacArthur, Kate

Subjects: *ADVERTISING; *MARKETING strategy; *BRAND name productsMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

Source: Advertising Age. 7/25/2005, Vol. 76 Issue 30, Special Section p2-4. 2p. 2 Color Photographs, 2 Black and White Photographs, 2 Charts.

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Periodical

SWEET NOTHINGS?

Authors : Macarthur, Kate

Subjects: *SOFT drink industry; *BRAND name productsUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO...

Source: Advertising Age. 3/28/2005, Vol. 76 Issue 13, p3-123. 2p. 4 Color Photographs.

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Periodical

Want a Bud? A Coke? Sorry, you'll have to be more specific.

Authors : Arndorfer, James B.; MacArthur, Kate

Subjects: *BRAND name products; *COMMERCIAL products; *LABELSANHEUSER-Busch Cos. Inc. (1875-2008) ANHEUSER-Busch Cos. Inc. (1875-2008) ANHEUSER-Busch Cos. Inc. (1875-2008) BUDSCHWARTZ, Barry

Source: Advertising Age. 2/28/2005, Vol. 76 Issue 9, p3-64. 2p. 1 Color Photograph.

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