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Periodical

Pier 1 regroups after sales disappointment.

Authors : Cardona, Mercedes M.; Teinowitz, Ira

Subjects: *MARKETING strategy; *RETAIL industry; *BUSINESS enterprisesPIER 1 Imports Inc. PIER 1 Imports Inc. PIER 1 Imports Inc. PIRSCHNEIDER, Phil

Source: Advertising Age. 6/21/2004, Vol. 75 Issue 25, p3-30. 2p. 2 Color Photographs.

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Periodical

In review: Ad game resumes.

Authors : Cuneo, Alice Z.; Cardona, Mercedes M.; Elkin, Tobi

Subjects: *ADVERTISING agencies; *ADVERTISING; *BUSINESS enterprisesUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; RALSTON Purina Co. RALSTON Purina Co. RALSTON Purina Co. RAL

Source: Advertising Age. 10/22/2001, Vol. 72 Issue 43, p1-60. 2p. 1 Color Photograph.

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Periodical

DARK CLOUDS.

Authors : Cardona, Mercedes M.; Cuneo, Alice Z.; Elkin, Tobi

Subjects: *ADVERTISING agencies; *BUSINESS enterprises; *ADVERTISINGUNITED States

Source: Advertising Age. 3/5/2001, Vol. 72 Issue 10, p1-38. 2p. 1 Color Photograph.

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Periodical

Nontraditional areas of agencies driving growth.

Authors : Petrecca, Laura; Cardona, Mercedes M.; Cuneo, Alice Z.

Subjects: *BUSINESS enterprises; *ADVERTISING agencies; *CORPORATE growthUNITED StatesUNITED States. Bureau of Labor Statistics

Source: Advertising Age. 12/7/1998, Vol. 69 Issue 49, ps12-s14. 2p. 1 Chart, 2 Graphs.

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Periodical

LEADING THE CHARGE.

Authors : Cardona, Mercedes M.

Subjects: *BUSINESS enterprises; *CREDIT cards; *MARKETINGAMERICAN Express Co. 006979900 AMERICAN Express Co. AMERICAN Express Co. 006979900 006979900 AMERICAN Express Co. 006979900 AXP; VISA U.S.A. Inc.

Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p49-49. 1/4p. 2 Color Photographs.

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Periodical

Schwab trumpets low rates to ward off discount rivals.

Authors : Cardona, Mercedes M.

Subjects: *SALES promotion; *MARKETING; *ADVERTISINGCHARLES Schwab & Co. Inc. CHARLES Schwab & Co. Inc. CHARLES Schwab & Co. Inc. 021672469

Source: Advertising Age. 6/14/2004, Vol. 75 Issue 24, p8-8. 2/5p. 1 Color Photograph.

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Periodical

Amy Parker.

Authors : Cardona, Mercedes M.

Subjects: *MARKETING; *BUSINESS enterprises; *EXECUTIVESTOYS "R" Us Inc. TOYPARKER, Amy

Source: Advertising Age. 6/7/2004, Vol. 75 Issue 23, ps-13-s-13. 1/3p. 1 Color Photograph.

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Periodical

The Ad Market.

Authors : Cardona, Mercedes M.

Subjects: *ADVERTISING agencies; *BUSINESS enterprises; *STOCKS (Finance)UNITED States

Source: Advertising Age. 1/26/2004, Vol. 75 Issue 4, p8-8. 1/3p. 2 Graphs.

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Periodical

Interpublic's $327 mil loss highlights 'messy' situation.

Authors : Cardona, Mercedes M.

Subjects: *BUSINESS losses; *CORPORATE profits; *BUSINESS enterprisesUNITED StatesINTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. INTERPUBLIC Group of Cos. Inc. IPG

Source: Advertising Age. 11/17/2003, Vol. 74 Issue 46, p8-8. 1/3p.

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Periodical

Viacom bests AOL in Q2 net; Omnimedia sees profit rise.

Authors : Cardona, Mercedes M.; DiPasquale, Cara B.; Fine, Jon

Subjects: *ADVERTISING agencies; *BUSINESS enterprises; *MASS mediaAOL Time Warner (Company) ; VIACOM Inc. (1971-2005) VIACOM Inc. (1971-2005) VIACOM Inc. (1971-2005) VIA; MARTHA Stewart Living Omnimedia Inc. 081702024 MARTHA Stewart Living Omnimedia Inc. MARTHA Stewart Living Omnimedia Inc. 081702024 081702024 MARTHA Stewart Living Omnimedia Inc. 081702024 MSO

Source: Advertising Age. 7/29/2002, Vol. 73 Issue 30, p8-8. 1/3p.

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