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Periodical

Average City, USA.

Authors : Neff, Jack

Subjects: *CITIES & towns; *TEST marketing; *ETHNIC groupsWICHITA Falls (Tex.); TEXAS; UNITED States

Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, p12-12. 1/2p. 1 Chart, 1 Map.

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Periodical

Consumers cite past experience as the No. 1 influencer when buying.

Authors : Johnson, Bradley

Subjects: *MARKETING; *ADVERTISING; *MARKETING researchUNITED StatesCONSUMER Reports (Periodical)

Source: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p21-21. 1/2p.

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Periodical

EDITOR'S NOTE.

Authors : Donaton, Scott; Johnson, Bradley

Subjects: *CONSUMERS; *ADVERTISING; *PERIODICALSUNITED States

Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p2-2. 1/9p.

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Periodical

Researchers flail as public cuts the cord.

Authors : Cuneo, Alice Z.

Subjects: *TELECOMMUNICATION; *MARKETING research; *CONSUMERSUNITED States

Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p3-52. 2p.

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Periodical

White Bread, USA.

Authors : Neff, Jack

Subjects: *TEST marketing; *MARKETING research; *DEMOGRAPHYUNITED States

Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, preceding p1-13. 3p. 3 Color Photographs.

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Periodical

Youth quick to get the ad facts.

Authors : Henderson, Shirley

Subjects: *CHILD consumers; *CHILDREN in advertising; *ADVERTISINGUNITED States

Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps2-s2. 1/4p.

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Periodical

NO MORE JOE CONSUMER IN AMERICA.

Authors : Johnson, Bradley

Subjects: *DEMOGRAPHIC surveys; *CENSUS; *CONSUMERSUNITED StatesFRANCESE, Peter

Source: Advertising Age. 10/12/2009, Vol. 80 Issue 34, p1-21. 2p. 1 Chart.

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Periodical

Who's Asian and what it means for marketers.

Authors : Imada, Bill¹

Subjects: *ASIAN American consumers; *ASIAN Americans; *PACIFIC IslandersUNITED States

Source: Advertising Age. 9/10/2007, Vol. 78 Issue 36, p19-19. 3/5p.

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Periodical

Survey: Friends lead pack in kids' spending decisions.

Authors : Krol, Carol

Subjects: *TEENAGE consumers; *SURVEYS; *MARKETING researchUNITED States

Source: Advertising Age. 3/10/1997, Vol. 68 Issue 10, p16-16. 1/5p.

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Periodical

Reaching Asian-Americans not a one-dimension task.

Authors : Morais, Robert J.¹

Subjects: *TARGET marketing; *ASIAN American consumers; *MARKETING researchUNITED States

Source: Advertising Age. 2/27/1995, Vol. 66 Issue 9, p18-20. 2p.

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