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PLACE YOUR BETS.

• Authors : BRUELL, ALEXANDRA

Subjects: *MASS media industry; *FUTURES market; *MEDIA buying servicesADFIN (Company)

• Source: Advertising Age. 6/1/2015, Vol. 86 Issue 12, p0029-0029. 1p.

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A FIELD GUIDE TO CONTENT MODELS.

Subjects: *CONTENT marketing; *BRANDING (Marketing); *MASS media industry

• Source: Advertising Age. 9/23/2013, Vol. 84 Issue 33, p30-30. 1p.

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MORE THAN MAGAZINES.

• Authors : NAT IVES

Subjects: *ADVERTISING media planning; *MASS media industry; *PERIODICAL publishingALPHA Media Group Inc. ; SIRIUS Satellite Radio Inc.

• Source: Advertising Age. 3/12/2007, Vol. 78 Issue 11, pS-1-S-6. 2p. 2 Color Photographs.

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Ad probe spotlights murky media practices in China.

• Authors : Madden, Normandy

Subjects: *MEDIA buying services; *MASS media industry; *ADVERTISING agenciesCHINAVIVAKI (Company)...

• Source: Advertising Age. 9/20/2010, Vol. 81 Issue 33, p1-27. 2p.

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Media owners resigned to '08 shortfall, brace for tougher '09.

• Authors : Ives, Nat ; Teinowitz, Ira; Halliday, Jean

Subjects: *MASS media industry; *MEDIA buying services; *FINANCIAL services industry advertising

• Source: Advertising Age. 9/22/2008, Vol. 79 Issue 35, p3-57. 2p. 2 Color Photographs.

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Why agencies aren't delivering on price promises to marketers.

• Authors : Kruse, Dietmar¹

Subjects: *MEDIA buying services; *MASS media industry; *FINANCE

• Source: Advertising Age. 6/14/2010, Vol. 81 Issue 24, p26-26. 1/3p.

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