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MILLENNIALS DON'T CARE ABOUT YOUR BRANDS.

• Authors : Pasquarelli, Adrianne

Subjects: *BRANDING (Marketing); *MILLENNIAL consumers; *MILLENNIALS

• Source: Advertising Age. 8/21/2017, Vol. 88 Issue 16, p0014-0014. 1p.

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A WALK ON THE MILD SIDE.

• Authors : Dobrow, Larry

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *TEENAGERSUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p12-13. 2p. 1 Diagram, 1 Chart.

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Exclusive: Teens' take on brands.

Subjects: *MARKETING; *TEENAGE consumers; *CONSUMER behaviorUNITED States

• Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, p4-4. 3/4p. 3 Color Photographs.

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Retailers cash in on college kids.

• Authors : York, Emily Bryson

Subjects: *COLLEGE students as consumers; *DORMITORIES; *SHOPPING

• Source: Advertising Age. 8/20/2007, Vol. 78 Issue 33, p8-8. 2/5p.

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WANT GREAT PR? GET YOUR AGENCIES TO SHARE THE LOAD.

• Authors : Davidoff, Jeffrey¹

Subjects: *ADVERTISING; *ADVERTISING agencies; *CONSUMER behavior

• Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p12-13. 2p. 4 Color Photographs.

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Consumers cling to credit amid subprime chaos.

• Authors : Creamer, Matthew

Subjects: *SUBPRIME loans; *MORTGAGES; *CREDIT cardsUNITED StatesEXPERIAN PLC

• Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p1-23. 2p. 1 Color Photograph.

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Chrysler sale succeeding where Dr. Z, Celine failed.

• Authors : Halliday, Jean

Subjects: *MERGERS & acquisitions; *ECONOMIC impact; *AUTOMOBILE industry mergersCHRYSLER Corp. (1925-1998) ; CERBERUS Capital Management LP

• Source: Advertising Age. 5/21/2007, Vol. 78 Issue 21, p1-52. 2p.

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THERE'S NO NEED TO BE SO SENSITIVE.

• Authors : O'Neil, DJ

Subjects: *ADVERTISING; *CONSUMERS; *ADVERTISERS

• Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p50-50. 1/2p. 2 Color Photographs.

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Wealthy buying their share--and then some--to propel the economy.

• Authors : Johnson, Bradley

Subjects: *RICH people; *CONSUMPTION (Economics); *CONSUMER behaviorUNITED States

• Source: Advertising Age. 1/23/2006, Vol. 77 Issue 4, p24-24. 1/3p. 1 Graph.

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EDITOR'S NOTE.

• Authors : Donaton, Scott; Johnson, Bradley

Subjects: *CONSUMERS; *ADVERTISING; *PERIODICALSUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p2-2. 1/9p.

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