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Periodical

CMO'S GUIDE TO AD BOYCOTTS.

Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *BOYCOTTS; *MARKETING

Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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Periodical

CMO’S GUIDE TO LIVE VIDEO.

Authors : Poggi, Jeanine

Subjects: *MASS media industry; *SOCIAL media; *DIGITAL video

Source: Advertising Age. 7/18/2016, Vol. 87 Issue 14, p0018-0018. 1p.

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Periodical

ONE YEAR LATER, HOW IS VIACOM’S DATA PLAY HOLDING UP?

Authors : POGGI, JEANINE

Subjects: *MARKETING; *MASS media industry; *CONSUMERSVIACOM Inc. (2006- )SCHIRESON, Kern

Source: Advertising Age. 10/26/2015, Vol. 86 Issue 20, p0020-0020. 1p.

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Periodical

BEHIND THE SCENES AT THE SCRIPPS UPFRONT.

Authors : POGGI, JEANINE

Subjects: *MASS media industry; *CABLE television; *TOURSSCRIPPS Networks Interactive Inc. SCRIPPS Networks Interactive Inc. SCRIPPS Networks Interactive Inc. SNI

Source: Advertising Age. 4/20/2015, Vol. 86 Issue 8, p0024-0024. 1p.

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Periodical

NIELSEN AT CROSSROADS.

Authors : Poggi, Jeanine

Subjects: *TELEVISION program ratings; *MASS media industry; *TELEVISION viewingUNITED StatesNIELSEN Holdings PLC

Source: Advertising Age. 12/8/2014, Vol. 85 Issue 24, p10-10. 1p.

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Periodical

FOR WEATHER CO., SANDY IS OPPORTUNITY.

Authors : Poggi, Jeanine

Subjects: *HURRICANE Sandy, 2012; *HURRICANES; *ECONOMIC impactWEATHER Channel (Television station : Atlanta, Ga.) ; WEATHER Co.

Source: Advertising Age. 11/5/2012, Vol. 83 Issue 40, p1-1. 1p.

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Periodical

Hallmark TV deal over, Martha shifts to digital video.

Authors : Poggi, Jeanine

Subjects: *INTERNET entertainment; *MASS media industry; *STREAMING video & televisionMARTHA Stewart Living Omnimedia Inc. 081702024 MARTHA Stewart Living Omnimedia Inc. MARTHA Stewart Living Omnimedia Inc. 081702024 081702024 MARTHA Stewart Living Omnimedia Inc. 081702024 MSO; CROWN Media Holdings Inc. 125334115 CROWN Media Holdings Inc. CROWN Media Holdings Inc. 125334115 125334115 CROWN Media Holdings Inc. 125334115 CRWNSTEWART, Martha, 1941-

Source: Advertising Age. 9/10/2012, Vol. 83 Issue 32, p22-22. 3/4p. 11 Color Photographs.

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Periodical

THINK CBS ISN'T SEXY? MOONVES DOESN'T CARE.

Authors : Poggi, Jeanine

Subjects: *MASS media industry; *TELEVISION advertising; *TELEVISION program ratingsCBS Corp. CBS Corp. CBS Corp. CBS; CBS Television NetworkMOONVES, Les, 1949-

Source: Advertising Age. 5/13/2013, Vol. 84 Issue 19, p1-1. 1p.

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Periodical

Integration elusive at upfront.

Authors : Poggi, Jeanine

Subjects: *INTERNET advertising; *TELEVISION advertising; *MASS media industry

Source: Advertising Age. 4/29/2013, Vol. 84 Issue 17, p1-1. 1p.

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Periodical

Social chatter doesn't just amplify TV, it's now content in its own right.

Authors : POGGI, JEANINE

Subjects: *SOCIAL media; *INTERACTIVE television; *MASS media industry

Source: Advertising Age. 5/14/2012, Vol. 83 Issue 20, p8-8. 1/3p.

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