Search Results

Survey researchers study unity options.

• Authors : Fahey, Alison

Subjects: *SURVEYS; *INDUSTRIAL surveys; *CONSUMERSUNITED States

• Source: Advertising Age. 10/8/1990, Vol. 61 Issue 42, p61-61. 2/5p. 1 Graph.

Record details

What Johnny reads.

• Authors : Wolfe, John; Spethmann, Betsy

Subjects: *CHILD consumers; *MARKETING research; *AMERICAN childrenUNITED StatesSIMMONS Market Research Bureau Inc. SIMMONS Market Research Bureau Inc. SIMMONS Market Research Bureau Inc. 072821671

• Source: Advertising Age. 10/8/1990, Vol. 61 Issue 42, p61-61. 1/5p.

Record details

Barriers to data remain high.

• Authors : Hume, Scott

Subjects: *ADVERTISING agencies; *AFRICAN American consumers; *MARKETING researchUNITED States

• Source: Advertising Age. 7/1/1991, Vol. 62 Issue 27, p20-20. 1/3p.

Record details

Tweens blossom as consumer group.

• Authors : McLaughlin, Laurie

Subjects: *YOUNG consumers; *MARKETING research; *MARKETING

• Source: Advertising Age. 10/14/1991, Vol. 62 Issue 44, p33-33. 1/5p.

Record details

Kids a touch of a button away--to marketer delight.

• Authors : Rickard, Leah

Subjects: *MARKETING research; *YOUNG consumers; *FOCUS groupsSCHOLASTIC Inc. 001503580 SCHOLASTIC Inc. SCHOLASTIC Inc. 001503580 001503580 SCHOLASTIC Inc. 001503580 SCHL

• Source: Advertising Age. 2/13/1995, Vol. 66 Issue 7, pS-4-S-4. 1/2p.

Record details

Reaching Asian-Americans not a one-dimension task.

• Authors : Morais, Robert J.¹

Subjects: *TARGET marketing; *ASIAN American consumers; *MARKETING researchUNITED States

• Source: Advertising Age. 2/27/1995, Vol. 66 Issue 9, p18-20. 2p.

Record details

IRI, Univision to track ads targeting Hispanics.

• Authors : Zbar, Jeffery D.

Subjects: ADVERTISING; HISPANIC American consumers; TARGET marketingUNITED States

• Source: Advertising Age. 5/20/1996, Vol. 67 Issue 21, p22-22. 1/8p.

Record details

Sponsors of Games show boost to image.

• Authors : Emmons, Sasha

Subjects: *CONSUMERS; *MARKETING research; *ADVERTISINGCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/15/1996, Vol. 67 Issue 29, p26-26. 1/5p.

Record details

Data show affluence of gay market.

• Authors : Wilke, Michael

Subjects: *LESBIAN consumers; *GAY consumers; *MARKETING research

• Source: Advertising Age. 2/3/1997, Vol. 68 Issue 5, p58-58. 2/5p.

Record details

Market Facts eyes int'l expansion.

Subjects: *MARKETING research; *CORPORATE growth; *BUSINESS expansionEUROPEMARKET Facts Inc.

• Source: Advertising Age. 3/3/1997, Vol. 68 Issue 9, p22-22. 1/9p.

Record details