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KinderCare prepares $4.5 mil fall effort ; Alcott & Routon expands duties to handle ads as well as direct.

• Authors : Beeler, Amanda

• Source: Advertising Age. 2000, Vol. 71, pages. 47

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Impiric brand effort displays playful side;New moniker gets global ads; print campaign to break in May.

• Authors : Beeler, Amanda

• Source: Advertising Age. 2000, Vol. 71, pages. 56

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Direct & Database Marketing.

• Authors : Beeler, Amanda

Subjects: *TELEMARKETING; *DIRECT marketing; *CALL centersUNITED States

• Source: Advertising Age. 10/16/2000, Vol. 71 Issue 43, ps1-s8. 2p. 1 Color Photograph.

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Frankel eyes growth via direct, online buys.

• Authors : Chura, Hillary; Beeler, Amanda

Subjects: *DIRECT marketing; *ADVERTISING agencies; *MERGERS & acquisitionsFRANKEL (Company) FRANKEL (Company) FRANKEL (Company) 798842696ROSE, Dan

• Source: Advertising Age. 6/19/2000, Vol. 71 Issue 26, p46. 2p. 1 Black and White Photograph.

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Connery spearheads JWT's direct strategy.

• Authors : Beeler, Amanda

Subjects: *ADVERTISING executives; *DIRECT marketing; *ADVERTISING agenciesTHOMPSONCONNECT Worldwide (Company)CONNERY, Alice

• Source: Advertising Age. 5/22/2000, Vol. 71 Issue 22, p32-36. 2p. 1 Color Photograph.

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Advo lures dot-coms to realm of direct mail.

• Authors : Beeler, Amanda

Subjects: *DIRECT marketing; *INTERNET marketingWINDSOR (Conn.); CONNECTICUTADVO Inc. ADVO Inc. ADVO Inc. AD

• Source: Advertising Age. 5/8/2000, Vol. 71 Issue 20, p76-78. 2p. 2 Color Photographs.

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Geico hears the Echo of award-winning ads.

• Authors : Beeler, Amanda

Subjects: *ADVERTISING; *DIRECT marketing; MARKETING awardsGOVERNMENT Employees Insurance Co. Inc. GOVERNMENT Employees Insurance Co. Inc. GOVERNMENT Employees Insurance Co. Inc. 006919781 ; AER Lingus Group PLC ; AT&T Inc.

• Source: Advertising Age. 10/25/1999, Vol. 70 Issue 44, p84-86. 2p. 2 Color Photographs.

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Financial expertise adds up for new Brann CEO Eastham.

• Authors : Beeler, Amanda

Subjects: *CHIEF executive officers; *DIRECT marketingUNITED StatesBRANN Worldwide (Company) BRANN Worldwide (Company) BRANN Worldwide (Company) 169961518...

• Source: Advertising Age. 8/14/2000, Vol. 71 Issue 34, p33-33. 1/2p. 1 Color Photograph.

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Institute's class project shows Chicago group direct options.

• Authors : Beeler, Amanda

Subjects: *NONPROFIT organizations; *DIRECT marketing; *RESPONSE ratesUNITED States

• Source: Advertising Age. 7/31/2000, Vol. 71 Issue 32, p22-22. 1/4p. 1 Black and White Photograph.

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Jackson signs on at D'Arcy to grow database business.

• Authors : Beeler, Amanda

Subjects: *MARKETING executives; *INTERNET marketing; *DATABASE marketingUNITED StatesD'ARCY Masius Benton & Bowles Inc. D'ARCY Masius Benton & Bowles Inc. D'ARCY Masius Benton & Bowles Inc. 051550929...

• Source: Advertising Age. 7/10/2000, Vol. 71 Issue 29, p34-34. 1/2p. 1 Color Photograph.

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