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Engaged: ad groups take on ROI.

• Authors : Creamer, Matthew

Subjects: *ADVERTISING; *ASSOCIATIONS, institutions, etc.; *CONSUMERSUNITED StatesMEDIAVEST (Company) MEDIAVEST (Company) MEDIAVEST (Company) 876421413

• Source: Advertising Age. 7/25/2005, Vol. 76 Issue 30, p4-52. 2p. 2 Color Photographs.

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A new combative mood settles over ad agency land.

• Authors : Crain, Rance

Subjects: *INTEGRATED marketing; *ADVERTISING; *DIRECT marketingUNITED StatesBERGER, Ron; SMITH, J. Walker

• Source: Advertising Age. 5/3/2004, Vol. 75 Issue 18, p34-34. 1/3p.

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No Rx cure.

Subjects: *DIRECT marketing; *DRUGS; *ADVERTISINGUNITED StatesUNITED States. Congress. House

• Source: Advertising Age. 9/3/2001, Vol. 72 Issue 36, p14-14. 1/4p.

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Sell opt-out.

Subjects: *MARKETING; *CONSUMERS; *DATABASE marketingUNITED States

• Source: Advertising Age. 2/14/2000, Vol. 71 Issue 7, p30-30. 1/5p.

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Bromley, DialogueWorks form Hispanic DM shop.

• Authors : Beeler, Amanda

Subjects: *JOINT ventures; *DIRECT marketing; *HISPANIC American consumersUNITED StatesBROMLEY Communications LLC

• Source: Advertising Age. 1/17/2000, Vol. 71 Issue 3, p24-24. 1/5p.

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Direct & Database Marketing.

• Authors : Gunn, Eileen P.

Subjects: *DIRECT marketing; *DIRECT mail advertising; *HISPANIC American consumersUNITED StatesNIA Direct Inc....

• Source: Advertising Age. 10/18/1999, Vol. 70 Issue 10, ps1-s6. 2p. 1 Color Photograph.

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Magazines adopt 1st sweepstakes ethics guidelines.

• Authors : Kerwin, Ann Marie; Krol, Carol; Teinowitz, Ira

Subjects: *PERIODICAL publishing; *SWEEPSTAKES; *SALES promotion

• Source: Advertising Age. 2/8/1999, Vol. 70 Issue 6, p3-74. 2p.

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Few direct efforts target Hispanics.

• Authors : Krol, Carol

Subjects: *HISPANIC American consumers; *DIRECT marketing; *DIRECT mail advertisingUNITED States

• Source: Advertising Age. 8/24/1998, Vol. 69 Issue 34, pS4-S6. 2p. 1 Chart.

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DIRECT SELLERS HAPPY TO TOE THE PARTY LINE.

• Authors : Bulik, Beth Snyder

Subjects: *SALES forecasting; *CONSUMERS; *DIRECT sellingTUPPERWARE Corp. ; AVON Products Inc. AVON Products Inc. AVON Products Inc. AVP

• Source: Advertising Age. 11/3/2008, Vol. 79 Issue 41, p10-10. 3/4p.

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Catalogers reveal dearth of planning for the future.

• Authors : Loro, Laura

Subjects: *STRATEGIC planning; *COMMERCIAL catalogs; *DIRECT mail advertisingUNITED States

• Source: Advertising Age. 7/8/1996, Vol. 67 Issue 28, p12-12. 1/5p.

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