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Periodical

Obesity fear frenzy grips food industry.

Authors : Thompson, Stephanie ; MacArthur, Kate ; Teinowitz, Ira

Subjects: *ADVERTISING & children; *ADOLESCENT obesity; *CHILDREN'S healthUNITED StatesUNITED States. Federal Trade Commission...

Source: Advertising Age. 4/23/2007, Vol. 78 Issue 17, p1-46. 2p. 1 Color Photograph.

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Periodical

KFC preps bird-flu fear plan.

Authors : MacArthur, Kate; Thompson, Stephanie

Subjects: *CONSUMER education; *AVIAN influenza; *INDUSTRIAL publicityUNITED StatesKENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. KENTUCKY Fried Chicken Corp. 032778172 ; YUM! Brands Inc.

Source: Advertising Age. 11/7/2005, Vol. 76 Issue 45, Preceding p1-58. 2p. 2 Color Photographs.

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Periodical

BK OFFERS FAT TO THE LAND.

Authors : MacArthur, Kate

Subjects: *BREAKFASTS; *SANDWICHES; *CONVENIENCE foodsBURGER King Corp.

Source: Advertising Age. 4/4/2005, Vol. 76 Issue 14, p1-60. 2p. 11 Color Photographs.

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Periodical

Low carb HAUTE CUISINE.

Authors : Thompson, Stephanie; Macarthur, Kate

Subjects: *SALES; *MARKETING; *FOOD industryUNITED States

Source: Advertising Age. 7/12/2004, Vol. 75 Issue 28, p1-23. 2p. 1 Color Photograph.

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Periodical

Marketers bite back as fat fight flares up.

Authors : Cardona, Mercedes M.; Macarthur, Kate; Stanley, T.L.

Subjects: *FOOD advertising; *CHILDHOOD obesity; *NUTRITION disordersUNITED States

Source: Advertising Age. 3/1/2004, Vol. 75 Issue 9, p3-35. 2p.

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Periodical

Wrigley takes hard look at BBDO.

Authors : Macarthur, Kate

Subjects: *CONTRACTS; *ADVERTISING agencies; *MARKETING executivesCHICAGO (Ill.); ILLINOISWM. Wrigley Jr. Co. WM. Wrigley Jr. Co. WM. Wrigley Jr. Co. WWY; ENERGY BBDO Inc....

Source: Advertising Age. 9/29/2003, Vol. 74 Issue 39, p3-61. 2p.

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Periodical

McD's Light urges brand reinvention.

Authors : MACARTHUR, KATE

Subjects: *MARKETING; *ADVERTISING; *FOOD industryUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD...

Source: Advertising Age. 1/20/2003, Vol. 74 Issue 3, p3-34. 2p.

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Periodical

Package foods focus efforts on eating out.

Authors : THOMPSON, STEPHANIE; Macarthur, Kate

Subjects: *ADVERTISING; *CONSUMER package goods; *FOOD industryUNITED StatesH.J. Heinz Co. ; KRAFT Foods Inc. KRAFT Foods Inc. KRAFT Foods Inc. KFT...

Source: Advertising Age. 8/12/2002, Vol. 73 Issue 32, p4-25. 2p. 2 Color Photographs.

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Periodical

Food feels pinch, but not from 9/11.

Authors : Thompson, Stephanie; Macarthur, Kate

Subjects: *RESTAURANTS; *GROCERY industry; *SALES

Source: Advertising Age. 3/11/2002, Vol. 73 Issue 10, p16-41. 2p. 1 Color Photograph.

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Periodical

Casual dining: Chez Safeway.

Authors : MacArthur, Kate

Subjects: *CHAIN restaurants; *RESTAURANT finance; *SUPERMARKETSSAFEWAY Inc. 009137209 SAFEWAY Inc. SAFEWAY Inc. 009137209 009137209 SAFEWAY Inc. 009137209 SWY; WAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMT; WHOLE Foods Market Inc. 093735686 WHOLE Foods Market Inc. WHOLE Foods Market Inc. 093735686 093735686 WHOLE Foods Market Inc. 093735686 WFMI

Source: Advertising Age. 6/25/2007, Vol. 78 Issue 26, p10-10. 1/3p.

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