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IN A WOMAN-RUN WORLD, MARKETERS WILL HAVE TO HIT MEN’S SOFTER SIDE.

• Authors : Crain, Rance

Subjects: *MARKETING; *WOMEN consumers; *MALE consumers

• Source: Advertising Age. 4/18/2016, Vol. 87 Issue 8, p0030-0030. 1p.

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CMO'S GUIDE TO AD BOYCOTTS.

• Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *BOYCOTTS; *MARKETING

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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MARKETING TECH IS SO BORING— AND IT SHOULD STAY THAT WAY.

• Authors : Wheaton, Ken

Subjects: *MARKETING; *CONSUMERS; *JARGON (Terminology)LUMASCAPE (Company)

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0024-0024. 1p.

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RUSH OF WOMEN’S SITES GIVES MARKETERS A WEALTH OF CHOICES.

• Authors : Barr, Jeremy

Subjects: *TARGET marketing; *DIGITAL media; *WOMEN consumers

• Source: Advertising Age. 2/22/2016, Vol. 87 Issue 4, p0006-0006. 1p.

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B-TO-B CMOS TACKLE DATA, CONTENT IN 2016.

• Authors : Maddox, Kate

Subjects: *INDUSTRIAL advertising; *MARKETING; *MILLENNIAL consumers

• Source: Advertising Age. 1/11/2016, Vol. 87 Issue 1, p0020-0020. 1p.

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ONE YEAR LATER, HOW IS VIACOM’S DATA PLAY HOLDING UP?

• Authors : POGGI, JEANINE

Subjects: *MARKETING; *MASS media industry; *CONSUMERSVIACOM Inc. (2006- )SCHIRESON, Kern

• Source: Advertising Age. 10/26/2015, Vol. 86 Issue 20, p0020-0020. 1p.

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SPIKE LEE ON CLIENTS, THE KNICKS AND THE NEED FOR CHANGE IN ADLAND.

• Authors : Crain, Rance

Subjects: *AFRICAN American consumers; *ADVERTISING agencies; *MARKETINGAMERICAN Advertising Federation AMERICAN Advertising Federation AMERICAN Advertising Federation 072663339LEE, Spike, 1957-

• Source: Advertising Age. 5/4/2015, Vol. 86 Issue 9, p0066-0066. 1p.

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What we talk about when we talk about 'content'.

• Authors : Dumenco, Simon

Subjects: *CONTENT marketing; *ADVERTISING; *CONSUMERS

• Source: Advertising Age. 10/13/2014, Vol. 85 Issue 21, p1-1. 1p.

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Exclusive: Teens' take on brands.

Subjects: *MARKETING; *TEENAGE consumers; *CONSUMER behaviorUNITED States

• Source: Advertising Age. 2/21/2005, Vol. 76 Issue 8, p4-4. 3/4p. 3 Color Photographs.

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NONSTOP ACTION.

• Authors : Lawler, Edmund O.

Subjects: *BOYS; *TEENAGE boys; *YOUNG men

• Source: Advertising Age. 2/17/2003, Vol. 74 Issue 7, pS-2-S-2. 2/3p. 1 Color Photograph, 1 Chart, 1 Graph.

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