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REVERSE english.

• Authors : Wentz, Laurel

Subjects: *MARKETING; *CONSUMERS; *ASIAN American consumersUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, ps1-s2. 2p. 2 Color Photographs, 1 Diagram.

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Beer, auto, retail energizing radio airwaves.

• Authors : Fitzgerald, Kate

Subjects: *RADIO broadcasting; *RADIO advertising; *CONSUMERS

• Source: Advertising Age. 1/31/2005, Vol. 76 Issue 5, pS-6-S-6. 2/5p.

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With Glade cleaner, SCJ eyes Hispanics.

• Authors : Neff, Jack

Subjects: *HISPANIC American consumers; *CONSUMERS; *BRAND name productsUNITED StatesS.C. Johnson & Son Inc.

• Source: Advertising Age. 5/17/2004, Vol. 75 Issue 20, p10-10. 1/4p. 1 Chart.

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Hispanic market stays hot.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *ADVERTISING; *ADVERTISING spendingUNITED States

• Source: Advertising Age. 2/3/2003, Vol. 74 Issue 5, p26-26. 2/3p. 1 Graph.

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New demos demand notice.

Subjects: *CONSUMERS; *MINORITY consumers; *YOUNG consumersUNITED States

• Source: Advertising Age. 11/19/2001, Vol. 72 Issue 47, p14-14. 1/5p.

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U.S. conexiones.

• Authors : Sutter, Mary; Wentz, Laurel

Subjects: *HISPANIC American consumers; *CONSUMERS; *MARKETINGUNITED StatesAOL Time Warner (Company) ; TRAVELOCITY.COM LP TRAVELOCITY.COM LP TRAVELOCITY.COM LP 806642158

• Source: Advertising Age. 7/16/2001, Vol. 72 Issue 29, p14-14. 3/4p. 4 Color Photographs.

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Spirits marketers eye Hispanic niche.

• Authors : Chura, Hillary

Subjects: *HISPANIC American consumers; *MARKETING; *CONSUMERSUNITED StatesBROWN-Forman Corp. BROWN-Forman Corp. BROWN-Forman Corp. BFB

• Source: Advertising Age. 2/28/2000, Vol. 71 Issue 9, p54-54. 3/4p. 2 Color Photographs.

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Nielsen program likely to unravel buying secrets.

• Authors : Fitzgerald, Kate

Subjects: *HISPANIC American consumers; *MARKET surveys; *CONSUMERSUNITED StatesACNIELSEN Corp.

• Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, special section pS15-S15. 1/2p. 3 Charts.

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Churchs Chicken chain courts Latino audience with fun, colorful ads.

• Authors : Kramer, Louise

Subjects: *TELEVISION advertising; *ADVERTISING campaigns; *HISPANIC American consumersUNITED StatesCHURCH'S Chicken Inc.

• Source: Advertising Age. 10/19/1998, Vol. 69 Issue 42, p12-12. 1/4p. 4 Color Photographs.

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Study: Separate ad buys needed to reach Hispanics.

• Authors : Fisher, Christy

Subjects: *HISPANIC American consumers; *CONSUMERS; *MARKETINGUNITED States

• Source: Advertising Age. 4/29/1991, Vol. 62 Issue 18, p54-54. 1/3p.

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