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Periodical

Dressed for sponsor success.

Authors : Cardona, Mercedes M.

Subjects: *FASHION advertising; *CORPORATE sponsorship; FASHION showsNEW York (N.Y.)MERCEDES-Benz AG

Source: Advertising Age. 2/24/2003, Vol. 74 Issue 8, pS-2-S-3. 2p. 3 Color Photographs.

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Periodical

Sephora enlists DDB to anchor its brand in U.S.

Authors : Petrecca, Laura; Cardona, Mercedes M.

Subjects: *ADVERTISING campaigns; *ELECTRONIC commerce; *RETAIL storesNEW York (State); NEW York (N.Y.); UNITED StatesSEPHORA USA Inc. ; DDB Worldwide Communications Group Inc.

Source: Advertising Age. 8/30/1999, Vol. 70 Issue 36, p3-38. 2p.

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Periodical

CMOs must mimic CEOs.

Authors : Cardona, Mercedes M.

Subjects: *DISCUSSION; *MARKETING; *ADVERTISINGNEW York (N.Y.); UNITED States

Source: Advertising Age. 9/27/2004, Vol. 75 Issue 39, p26-26. 2/5p. 1 Color Photograph.

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Periodical

A scramble over blue light flipped switch for Simpson.

Authors : Cardona, Mercedes M.

Subjects: *ADVERTISING executives; *ADVERTISING agenciesNEW York (N.Y.)COLLIGAN Group Inc....

Source: Advertising Age. 6/11/2001, Vol. 72 Issue 24, p41-41. 2/5p. 1 Black and White Photograph.

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Periodical

Eddie Bauer opens Home for early holiday ad push.

Authors : Cardona, Mercedes M.; Cuneo, Alice Z.

Subjects: *ADVERTISING campaigns; *PRINT advertising; *TELEVISION advertisingNEW York (N.Y.); NEW York (State)EDDIE Bauer Inc. ; LOWE & Partners/SMS (Company)...

Source: Advertising Age. 8/16/1999, Vol. 70 Issue 34, p20-20. 1/3p.

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Periodical

'Buffy' star is new Maybelline 'face.'

Authors : Cardona, Mercedes M.

Subjects: *ADVERTISING campaigns; *CELEBRITIES; *ADVERTISING endorsementsNEW York (N.Y.); NEW York (State)MAYBELLINE LLC...

Source: Advertising Age. 8/9/1999, Vol. 70 Issue 33, p4-4. 1/3p. 3 Color Photographs.

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Periodical

Sharpton sets timetable for minority ad changes.

Authors : Teinowitz, Ira; Cardona, Mercedes M.; Neff, Jack

Subjects: *CLERGY; *ADVERTISING agencies; *MARKETINGNEW York (N.Y.)SHARPTON, Al, 1954-

Source: Advertising Age. 1/25/1999, Vol. 70 Issue 4, p18-18. 3/4p. 1 Black and White Photograph.

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Periodical

GROUND ZERO.

Authors : Sanders, Lisa; Beardi, Cara; Cardona, Mercedes M.

Subjects: *SEPTEMBER 11 Terrorist Attacks, 2001; *ADVERTISING agencies; *ADVERTISINGNEW York (State); NEW York (N.Y.)

Source: Advertising Age. 9/17/2001, Vol. 72 Issue 38, p1-29. 3p. 3 Color Photographs, 1 Diagram.

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