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P&G SLASHES DIGITAL--AND SALES GET A BOOST.

• Authors : Neff, Jack

Subjects: *INTERNET advertising spending; *FINANCIAL performance; *INTERNET advertisingPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGYOUTUBE (Web resource)...

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p4-1. 1p.

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ICYMI.

Subjects: *ADVERTISING; *INTERNET advertising effectiveness; *SALE of business enterprisesTIME Inc. TIME Inc. TIME Inc. 125811117 ; IHEARTMEDIA Inc.FACEBOOK (Web resource); ADVERTISING Age (Periodical)

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p3-1. 1p.

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BRANDS WANT TO VERIFY PUBLISHERS’ VIEWABILITY.

• Authors : Peterson, Tim

Subjects: *INTERNET advertising; *REAL-time bidding (Internet advertising); *MEDIA buying servicesGOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

• Source: Advertising Age. 6/1/2015, Vol. 86 Issue 12, p0010-0010. 1p.

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DIGITAL IS DISRUPTING EVERYTHING-- INCLUDING THIS PAGE.

• Authors : Crain, Rance

Subjects: *DISRUPTIVE innovations; *MASS media & technology; *DIGITAL media

• Source: Advertising Age. 5/29/2017, Vol. 88 Issue 11, p0036. 1p.

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THE WEB BECOMES A WHITELIST.

• Authors : SLOANE, GARETT

Subjects: *INTERNET marketing; *FAKE news; *STREAMING video & television

• Source: Advertising Age. 4/17/2017, Vol. 88 Issue 8, p0010-0010. 1p.

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DIGITAL INSURGENCY WON'T BE A LIGHTNING STRIKE.

• Authors : Slefo, George

Subjects: *MARKETING; *ADVERTISING; *INTERNET advertisingJ.P. Morgan Chase & Co. ; PROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 4/3/2017, Vol. 88 Issue 7, p0006-0006. 1p.

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GOOGLE RAMPS UP HEADER BIDDING ALTERNATIVE.

• Authors : Slefo, George

Subjects: *INTERNET advertising; *ADVERTISING; *INTERNET marketingGOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOGFACEBOOK (Web resource)

• Source: Advertising Age. 4/3/2017, Vol. 88 Issue 7, p0008-0008. 1p.

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THE MAN BEHIND YOUTUBE'S CRISIS.

• Authors : Neff, Jack

Subjects: *KEYWORDS; *INTERNET advertisingGLOBAL Intellectual Property Enforcement Center (Company)YOUTUBE (Web resource)...

• Source: Advertising Age. 4/3/2017, Vol. 88 Issue 7, p0006-0006. 1p.

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CONTENT CREATORS ARE CAUGHT IN CROSSFIRE AS YOUTUBE ADDS FILTERS.

• Authors : Sloane, Garett

Subjects: *STREAMING video & television; *INTERNET advertising; *INTERNET marketingYOUTUBE LLCYOUTUBE (Web resource)

• Source: Advertising Age. 4/3/2017, Vol. 88 Issue 7, p0006-0006. 1p.

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P&G AFFIRMS ITS DIGITAL ULTIMATUM.

• Authors : Neff, Jack

Subjects: *INTERNET advertising; *SOCIAL media in marketingPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PGFACEBOOK (Web resource)...

• Source: Advertising Age. 3/6/2017, Vol. 88 Issue 5, p0004-0004. 1p.

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