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JetBlue's growth strategy: Low prices and high loyalty.

• Authors : Goetzl, David; Chura, Hillary

Subjects: *AIRLINE industry; *FREQUENT flyer programs; *CUSTOMER loyalty programsJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU

• Source: Advertising Age. 10/23/2000, Vol. 71 Issue 44, p4-90. 2p.

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JetBlue seeks PR shop to help it out of toilet.

• Authors : Bush, Michael

Subjects: *CORPORATE public relations; *PUBLIC relations; *PUBLIC relations firmsJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU

• Source: Advertising Age. 5/19/2008, Vol. 79 Issue 20, p3-44. 2p. 1 Color Photograph.

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JetBlue asks sponsors to pick up TV tab.

• Authors : Goetzl, David

Subjects: *AIRLINE industry; *USER charges; *AIRLINE ratesUNITED StatesJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU

• Source: Advertising Age. 7/31/2000, Vol. 71 Issue 32, p1-58. 2p.

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JetBlue SKY HIGH.

• Authors : Bloom, Jonah

Subjects: JETBLUE Airways Corp.; MARKETING management; AIRLINE industry

• Source: Advertising Age. 12/9/2002, Vol. 73 Issue 49, pS-1-S-6. 5p. 2 Color Photographs, 1 Chart, 1 Graph.

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JetBlue's Spiegel on coping with crisis.

• Authors : Capps, Brooke

Subjects: *AIRLINE industry marketing; *INDUSTRIAL publicity; *BUSINESS ethicsJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU

• Source: Advertising Age. 4/30/2007, Vol. 78 Issue 18, p12-12. 1/4p.

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Why JetBlue is flying high.

Subjects: *MARKETING managementJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU

• Source: Advertising Age. 12/9/2002, Vol. 73 Issue 49, p22-22. 1/4p.

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JETBLUE.

• Authors : Bush, Michael

Subjects: *AIRLINE industry marketing; *INTERNET marketing; *CUSTOMER servicesJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU

• Source: Advertising Age. 11/16/2009, Vol. 80 Issue 39, p12-12. 1/6p. 1 Color Photograph.

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JetBlue should drop ads, get back to communicating.

• Authors : Wheaton, Ken

Subjects: *AIRLINE industry marketing; *TELEVISION advertising; *CUSTOMER servicesJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU

• Source: Advertising Age. 5/26/2008, Vol. 79 Issue 21, p20-20. 1/6p.

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Big hitters.

Subjects: *ADVERTISING campaignsJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLU; BMW of North America LLC ; DELL Computer Corp. 114315195 DELL Computer Corp. DELL Computer Corp. 114315195 114315195 DELL Computer Corp. 114315195 DELL

• Source: Advertising Age. 12/9/2002, Vol. 73 Issue 49, pS-4-S-4. 1/2p. 4 Color Photographs.

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Flying lessons: JetBlue soars when front lines value brand.

• Authors : Donaton, Scott

Subjects: *AIRLINE industry personnel; TRAVEL; ANECDOTESJETBLUE Airways Corp. JETBLUE Airways Corp. JETBLUE Airways Corp. JBLUBARGER, David

• Source: Advertising Age. 2/11/2002, Vol. 73 Issue 6, p16-16. 2/5p. 1 Color Photograph.

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