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Publication : advertising age Subject : businessmen Subject : charts, diagrams, etc Subject : motion picture industry Subject : universal pictures (company)

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Periodical

Traffic jam for Sony blockbuster season.

Authors : Friedman, Wayne

Subjects: *MOTION picture industry; *MOTION picture advertising; *CULTURAL industriesSONY Pictures Entertainment Inc. SONY Pictures Entertainment Inc. SONY Pictures Entertainment Inc. 112923511

Source: Advertising Age. 4/15/2002, Vol. 73 Issue 15, p6-6. 1/2p. 1 Color Photograph.

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Periodical

SONY'S LESSONS FOR HOW TO MARKET A SUMMER MOVIE.

Authors : Hampp, Andrew

Subjects: *MARKETING management; *MOTION picture industry; *FILM box office revenueSONY Pictures Entertainment Inc. SONY Pictures Entertainment Inc. SONY Pictures Entertainment Inc. 112923511

Source: Advertising Age. 8/23/2010, Vol. 81 Issue 30, p9-9. 1p. 1 Color Photograph.

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Periodical

Sony's big ticket.

Authors : Friedman, Wayne

Subjects: *MOTION picture industry; *MOTION picture advertising; *TELEVISION advertisingSONY Pictures Entertainment Inc. SONY Pictures Entertainment Inc. SONY Pictures Entertainment Inc. 112923511

Source: Advertising Age. 12/10/2001, Vol. 72 Issue 50, p3-3. 1/4p. 2 Color Photographs.

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Periodical

Package-goods marketing meets retail sales push.

Authors : Busch, Anita M.

Subjects: MOTION picture industry; LEVIN, Robert; SONY Pictures Entertainment Inc.UNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 2/1/1999, Vol. 70 Issue 5, ps10-s10. 1p. 4 Color Photographs.

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Periodical

Studios' work tough to handle.

Authors : Friedman, Wayne

Subjects: MOTION picture industry; MOTION picture advertising; SONY Pictures Entertainment Inc.UNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, p34-34. 1/3p.

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Periodical

Fox flies in face of summer slump.

Authors : STANLEY, T. L.

Subjects: MOTION picture industry; FINANCIAL performance; TWENTIETH Century Fox Film Corp.

Source: Advertising Age. 8/8/2005, Vol. 76 Issue 32, p4-23. 2p. 1 Color Photograph, 1 Chart.

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Periodical

Sony pins hopes on Roberts.

Authors : Friedman, Wayne

Subjects: MOTION picture marketing; MARKETING; MOTION picture industryUNITED States UNITED States UNITED States Report Available

Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, p35-35. 1/2p. 4 Color Photographs, 1 Graph.

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