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Academic Journal

"What Is Our Story?" Philip Morris's Changing Corporate Narrative.

  • Authors : McDaniel PA; All of the authors are with the Department of Social and Behavioral Sciences, School of Nursing, University of California, San Francisco.; Malone RE

Subjects: Public Relations* ; Social Responsibility*; Administrative Personnel/Administrative Personnel/Administrative Personnel/*ethics

  • Source: American journal of public health [Am J Public Health] 2015 Oct; Vol. 105 (10), pp. e68-75. Date of Electronic Publisher: American Public Health Association Country of Publication: United States NLM ID: 1254074 Publication Model:

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