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Publication : brandweek Subject : motion picture industry Filter by : Subject

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Periodical

Too Much of a GOOD THING?

Authors : Edwards, Jim

Subjects: *TIE-ins (Marketing); *MOTION picture advertising; *MOTION picture industryUNITED States

Source: Brandweek. 8/9/2004, Vol. 45 Issue 29, p20-24. 4p. 2 Charts.

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Periodical

Getting in the Game.

Authors : Hein, Kenneth

Subjects: *MARKETING; *MUSIC industry; *MOTION picture industryELECTRONIC Arts Inc. ; SONY Music Entertainment Inc. ; ARUSH Entertainment (Company)

Source: Brandweek. 2/16/2004, Vol. 45 Issue 7, p26-28. 2p. 2 Color Photographs.

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Periodical

More hype to come.

Authors : Stanley, T.L.

Subjects: BRANDING (Marketing); MOTION picture industryUNITED States

Source: Brandweek. 4/3/95, Vol. 36 Issue 14, p26. 5p. 4 Color Photographs.

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Periodical

TOOL: GUERRILLA.

Authors : Ebenkamp, Becky

Subjects: *GUERRILLA marketing; *WORD of mouth advertising; *MOTION picture industryPARAMOUNT Pictures Corp. PARAMOUNT Pictures Corp. PARAMOUNT Pictures Corp. 104422217 ; DREAMWORKS LLCBLADES of Glory (Film)

Source: Brandweek. 7/23/2007, Vol. 48 Issue 28, p30-30. 2/5p. 1 Color Photograph.

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Periodical

General Mills, Wendy's, Sprint Like the Action.

Authors : Ebenkamp, Becky

Subjects: *MARKETING; *MOTION picture industry; *MARKETING strategyLOONEY Tunes (Film)

Source: Brandweek. 5/26/2003, Vol. 44 Issue 21, p6. 1/3p. 1 Color Photograph.

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Periodical

FOR THE MOVIE BIZ, THE PLOT THICKENS.

Authors : Stanley, T. L.

Subjects: MOTION picture industry; MOTION pictures; CONSUMERSUNITED States

Source: Brandweek. 6/16/2008, Vol. 49 Issue 24, pS030-SO31. 2p.

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Periodical

No Hollywood Ending In Store for Gloomy Q4.

Authors : Stanley, T. L.

Subjects: *MOTION picture industry; *CONSUMERS; MOTION picture marketingUNITED StatesYES Man (Film); BEVERLY Hills Chihuahua (Film)

Source: Brandweek. 10/27/2008, Vol. 49 Issue 38, p008-008. 2/3p.

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Periodical

New Media Gets Reel.

Authors : Thilk, Chris

Subjects: *MOTION picture industry; *FILTERING software; *MASS media industry

Source: Brandweek. 12/31/2007, Vol. 48 Issue 47, p22-22. 2/3p.

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Periodical

In Hollywood, Murder, Suicide Can Help Bring a Film to Life.

Authors : Ebenkamp, Becky

Subjects: *MOTION picture industry; MOTION picture marketing; SUICIDAL behaviorFOX Searchlight Pictures Inc.DARJEELING Limited, The (Film)...

Source: Brandweek. 9/10/2007, Vol. 48 Issue 32, p8-8. 2/3p.

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Periodical

Da Vinci Rides the Rails.

Authors : Ebenkamp, Becky

Subjects: *MOTION picture industry; MOTION picture marketing; EUROSTAR (Express train)UNITED KingdomSONY Pictures Entertainment Inc. SONY Pictures Entertainment Inc. SONY Pictures Entertainment Inc. 112923511...

Source: Brandweek. 3/26/2007, Vol. 48 Issue 13, pR10-R10. 1/2p.

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