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Periodical

The Great Hyped Way.

Authors : Light, Larry

Subjects: *ADVERTISING campaigns; *LICENSE agreements; *MARKETINGNEW York (State); NEW York (N.Y.); UNITED States

Source: BusinessWeek. 05/03/99, Issue 3627, p131-135. 2p. 2 Color Photographs.

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Periodical

BUMPING AGAINST THE CEILING.

Authors : Light, Larry; Madigan, Kathleen

Subjects: *CORPORATIONS; *INDUSTRY & the environment; *FINANCIAL statementsUNITED States

Source: BusinessWeek. 03/01/99, Issue 3618, p72-74. 3p. 3 Charts, 2 Graphs.

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Periodical

COLA WARS ON THE MEAN STREETS.

Authors : Greising, David; Light, Larry

Subjects: *MARKETING; COLA drinksPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

Source: BusinessWeek. 08/03/98, Issue 3589, p78-79. 2p. 1 Color Photograph.

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Periodical

BIG SPENDERS ARE KEEPING THIS PARTY GOING.

Authors : Light, Larry; Kerwin, Kathleen; Reinhardt, Andy

Subjects: ECONOMICS; UNITED States economy; PRICE inflationUNITED StatesGENERAL Motors Corp.

Source: BusinessWeek; 08/16/99, Issue 3642, p88-111, 20p, 1 Black and White Photograph, 2 Charts, 3 Graphs

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Periodical

Just Wild About Harry Potter.

Authors : Capell, Kerry; Light, Larry; Palmer, Ann Therese

Subjects: *MARKETING; POTTER, Harry (Fictional character); CHILDREN'S literatureSCHOLASTIC Inc. 001503580 SCHOLASTIC Inc. SCHOLASTIC Inc. 001503580 001503580 SCHOLASTIC Inc. 001503580 SCHL

Source: BusinessWeek. 08/09/99, Issue 3641, p54-54. 1p. 1 Color Photograph.

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Periodical

THE PEPSI REGENERATION.

Authors : Light, Larry

Subjects: *ADVERTISING campaigns; *TELEVISION advertising; *ADVERTISING spendingPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEPMARINEAU, Philip A.

Source: BusinessWeek. 03/22/99, Issue 3621, p44-44. 2/3p. 1 Color Photograph, 1 Graph.

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Periodical

IF TICKETS REFLECTED THE COST OF MOVIES.

Authors : McNatt, Robert; Light, Larry

Subjects: *ECONOMICS; MOTION pictures

Source: BusinessWeek. 04/20/98, Issue 3574, p6-6. 1/4p. 1 Color Photograph, 1 Chart.

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Periodical

OSCAR POWER.

Authors : Light, Larry; Shabi, Oluwabumni

Subjects: MOTION pictures; ECONOMICS

Source: BusinessWeek; 4/1/96, Issue 3469, p6-6, 1/4p, 1 Color Photograph, 1 Chart

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Periodical

YOU MADE THE CALL.

Authors : Light, Larry; Eng, Paul

Subjects: BUSINESS; ECONOMICSUNITED States

Source: BusinessWeek; 1/8/96, Issue 3457, p8-8, 1/2p, 1 Color Photograph, 5 Graphs

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Periodical

I DREAM OF BUYING GENIE.

Authors : Light, Larry; Eng, Paul

Subjects: INTERNET service providers; ONLINE information services; ECONOMIC competitionUNITED StatesGENIE Co.; AMERICA Online Inc.

Source: BusinessWeek; 12/25/95, Issue 3456, p6-6, 1/4p, 1 Color Photograph

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