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Conference

Institutionalization of Consumer Needs: The Case of the "Healing Boom" in Japan.

Subjects: NEW product development; HEALING; CORPORATE cultureJAPAN

  • Source: Conference Papers - American Sociological Association; 2008 Annual Meeting, p1, 20p

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Conference

The Value of Social Psychology in Product Strategy & Marketing.

Subjects: SOCIAL psychology; MARKETING; INNOVATIONS in business

  • Source: Conference Papers - American Sociological Association; 2008 Annual Meeting, p1, 0p

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  • 1-5 of  5 results for ""NEW product development""