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Publication : european journal of marketing Publisher : emerald publishing limited

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Academic Journal

Status demotion in hierarchical loyalty programs and customers' revenge and avoidance intentions.

Authors : Banik, Shanta¹ (AUTHOR) ; Gao, Yongqiang² (AUTHOR) ; Rabbanee, Fazlul K.³ (AUTHOR)

Subjects: *CUSTOMER loyalty programs; *RELATIONSHIP marketing; REVENGEAUSTRALIA

Source: European Journal of Marketing. 2022, Vol. 56 Issue 1, p1-30. 30p.

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Academic Journal

Different status reevaluation period and communication styles for top-tier and bottom-tier customers in multi-tier loyalty programs.

Authors : Chang, Woojung¹ (AUTHOR)

Subjects: *CUSTOMER loyalty programs; *COMMUNICATION policy; COMMUNICATION styles

Source: European Journal of Marketing. 2020, Vol. 54 Issue 12, p1-25. 25p.

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Academic Journal

Do brands compete or coexist? How persistence of brand loyalty segments the market.

Authors : Sheth, Jagdish^1,2 ; Koschmann, Anthony^1,2

Subjects: *BUSINESS names; *CUSTOMER loyalty programs; *CARBONATED beverage industry

Source: European Journal of Marketing. 2019, Vol. 53 Issue 1, p2-19. 18p.

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Academic Journal

Open versus selective customer loyalty programmes.

Authors : Esmark, Carol L.^1,2; Noble, Stephanie M.^1,2; Bell, John E.^1,2

Subjects: *CUSTOMER loyalty programs; *ECONOMIC surveys; *ALTERNATIVE currencies

Source: European Journal of Marketing. 2016, Vol. 50 Issue 5/6, p770-795. 26p.

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Academic Journal

Framing as status or benefits?

Authors : Palmeira, Mauricio^1,2,3; Pontes, Nicolas^1,2,3; Thomas, Dominic^1,2,3

Subjects: *CUSTOMER loyalty programs; *MARKETING; *CONSUMER behavior

Source: European Journal of Marketing. 2016, Vol. 50 Issue 3/4, p488-508. 21p.

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Academic Journal

The effects of introducing and terminating loyalty programs.

Authors : Melnyk, Valentyna¹; Bijmolt, Tammo²

Subjects: *CUSTOMER loyalty programs; *EMPIRICAL research; *ECONOMIC competition

Source: European Journal of Marketing. 2015, Vol. 49 Issue 3/4, p398-419. 22p.

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Academic Journal

Dynamics of price premiums in loyalty programs.

Authors : Sayman, Serdar; Hoch, Stephen J.

Subjects: *PREMIUMS (Retail trade); *CUSTOMER loyalty programs; *CONSUMER behavior

Source: European Journal of Marketing. 2014, p617-640. 24p.

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Academic Journal

Segregation vs aggregation in the loyalty program: the role of perceived uncertainty.

Authors : Yi, Youjae; Jeon, Hoseong; Choi, Beomjoon

Subjects: *CUSTOMER loyalty programs; *UNCERTAINTY (Information theory); *MARKETING strategy

Source: European Journal of Marketing. 2013, Vol. 47 Issue 8, p1238-1255. 18p.

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Academic Journal

Relationship quality evaluation in retailers' relationships with consumers.

Authors : Vesel, Patrick¹ ; Zabkar, Vesna²

Subjects: *CUSTOMER loyalty; *CUSTOMER loyalty programs; *RELATIONSHIP marketing

Source: European Journal of Marketing. 2010, Vol. 44 Issue 9/10, p1334-1365. 32p.

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Academic Journal

Does experience matter?

Authors : Dagger, Tracey S.¹; O'Brien, Timothy K.¹

Subjects: *CUSTOMER loyalty programs; *CUSTOMER satisfaction; *RETAIL industry

Source: European Journal of Marketing. 2010, Vol. 44 Issue 9/10, p1528-1552. 25p.

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