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Academic Journal

Health campaign channels: tradeoffs among reach, specificity, and impact.

Subjects: Cardiovascular System* ; Communication* ; Evaluation Studies as Topic*

  • Source: Human communication research [Hum Commun Res] 1998 Mar; Vol. 24 (3), pp. 410-32.Publisher: Blackwell Country of Publication: England NLM ID: 7600097 Publication Model: Print Cited Medium: Print ISSN: 0360-3989 (Print)

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Academic Journal

Searching for Cognitive Processes in the Cultivation Effect: Adult and Adolescent Samples in the United States and Australia.

Subjects: Beliefs; Cognitive Processes; Higher EducationAustralia; United States

  • Source: Human Communication Research. Sum 1987 13(4):553-577.25

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  • 1-2 of  2 results for ""MASS media""