Search Results

Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy.

• Authors : Varadarajan, P. Rajan; Jayachandran, Satish; White, J. Chris

Subjects: MARKETING research; INDUSTRIAL research; MARKETING

• Source: Journal of Marketing; Jan2001, Vol. 65 Issue 1, p15-28, 14p, 2 Charts

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They're Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance.

• Authors : Connors, Scott; Khamitov, Mansur; Thomson, Matthew

Subjects: BRAND loyalty; CONSUMER preferences research; CONSUMER behavior

• Source: Journal of Marketing; Sep2021, Vol. 85 Issue 5, p92-108, 17p, 2 Charts, 2 Graphs

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Reality Check: Infusing Ecological Value into Academic Marketing Research.

• Authors : van Heerde, Harald J.; Moorman, Christine; Moreau, C. Page

Subjects: MARKETING research; MARKETING strategy

• Source: Journal of Marketing; Mar2021, Vol. 85 Issue 2, p1-13, 13p, 1 Diagram

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Subject and Author Index to Volume 70 2006.

Subjects: INDEXES; MARKETING

• Source: Journal of Marketing; Oct2006, Vol. 70 Issue 4, p205-210, 6p

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Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets.

• Authors : Shi, Huanhuan; Sridhar, Shrihari; Grewal, Rajdeep

Subjects: SALES personnel; CUSTOMER relationship management; INDUSTRIAL marketing

• Source: Journal of Marketing; Mar2017, Vol. 81 Issue 2, p25-44, 20p, 1 Diagram, 12 Charts, 4 Graphs

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Assessing Performance Outcomes in Marketing.

• Authors : Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.

Subjects: ORGANIZATIONAL performance; MARKETING research; VALUE creation

• Source: Journal of Marketing; Mar2016, Vol. 80 Issue 2, p1-20, 20p, 1 Diagram, 7 Charts

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From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction.

• Authors : Malshe, Ashwin; Agarwal, Manoj K.

Subjects: FINANCIAL leverage; CUSTOMER satisfaction; MARKETING

• Source: Journal of Marketing; Sep2015, Vol. 79 Issue 5, p21-38, 18p, 1 Diagram, 3 Charts

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Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China.

• Authors : Homburg, Christian; Vollmayr, Josef; Hahn, Alexander

Subjects: MARKETING channels; VALUATION of corporations; DISTRIBUTION planningGERMANY; CHINA

• Source: Journal of Marketing; May2014, Vol. 78 Issue 3, p38-61, 24p, 1 Black and White Photograph, 1 Diagram, 7 Charts, 1 Graph

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Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication.

• Authors : Godfrey, Andrea; Seiders, Kathleen; Voss, Glenn B

Subjects: MULTICHANNEL communication; PSYCHOLOGICAL reactance; RECIPROCITY (Commerce)

• Source: Journal of Marketing; Jul2011, Vol. 75 Issue 4, p94-109, 16p, 5 Charts, 4 Graphs

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Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success.

• Authors : Ernst, Holger; Hoyer, Wayne D.; Rübsaamen, Carsten

Subjects: SALES; MARKETING; RESEARCH & development

• Source: Journal of Marketing; Sep2010, Vol. 74 Issue 5, p80-92, 13p, 1 Diagram, 3 Charts

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