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Connecting in Megaclasses: The Netnographic Advantage

• Authors : O'Reilly, Norman J.; Rahinel, Ryan; Foster, Mary K.

Subjects: Marketing; Business Education; Large Group Instruction

• Source: Journal of Marketing Education. 2007 29(1):69-84.16

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Conceptual and Statistical Problems of Using Between-Class Data in Educational Research

• Authors : Clayson, Dennis E.

Subjects: Educational Research; Student Evaluation of Teacher Performance; Research Problems

• Source: Journal of Marketing Education. 2007 29(1):34-38.5

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GPA in Research Studies: An Invaluable but Neglected Opportunity

• Authors : Bacon, Donald R.; Bean, Beth

Subjects: Educational Research; Grade Point Average; Academic Achievement

• Source: Journal of Marketing Education. 2006 28(1):35-42.8

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Using Innovative Technology to Develop Sustainable Assessment Practices in Marketing Education

• Authors : Debuse, Justin C. W.; Lawley, Meredith

Subjects: Feedback (Response); Action Research; Business Education

• Source: Journal of Marketing Education. Aug 2011 33(2):160-170.11

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Historical Perspectives in Marketing Education: Justification and Implementation

• Authors : Petkus, Ed

Subjects: Business Education; Undergraduate Study; Marketing

• Source: Journal of Marketing Education. 2010 32(1):64-74.11

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Student Evaluations of Teaching: Are They Related to What Students Learn?--A Meta-Analysis and Review of the Literature

• Authors : Clayson, Dennis E.

Subjects: Meta Analysis; Student Evaluation of Teacher Performance; Teacher Effectiveness

• Source: Journal of Marketing Education. 2009 31(1):16-30.15

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I Can Start that 'JME' Manuscript Next Week, Can't I? The Task Characteristics Behind Why Faculty Procrastinate

• Authors : Ackerman, David S.; Gross, Barbara L.

Subjects: Time Management; College Faculty; Industrial Psychology

• Source: Journal of Marketing Education. 2007 29(2):97-110.14

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Enhancing Students' Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology within IMC: A Participatory Action Research Project

• Authors : Sally Laurie (ORCID 0000-0001-7629-2909); Kathleen Mortimer (ORCID 0000-0003-1357-2502); Matthew Holtz

Subjects: Business Administration Education; Social Media; Marketing

• Source: Journal of Marketing Education. 2024 46(1):45-56.12

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Inclusivity and Diversity: A Systematic Review of Strategies Employed in the Higher Education Marketing Discipline

• Authors : Riedel, Aimee S. (ORCID 0000-0003-1776-8561); Beatson, Amanda T.; Gottlieb, Udo (ORCID 0000-0002-1439-4341)

Subjects: Inclusion; Diversity; Marketing

• Source: Journal of Marketing Education. Aug 2023 45(2):123-140.18

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Education Full Text (H.W. Wilson)

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