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Academic Journal

Heuristics and the Choice of Method in Entrepreneurial Marketing Education

Authors : Lopez-Castro, Itzel (ORCID 0000-0002-8108-8010); Larios-Hernandez, Guillermo J.; Borbolla-Albores, Alberto

Subjects: Marketing; Teaching Methods; Heuristics

Source: Journal of Marketing Education. 2023 45(3):296-308.13

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Academic Journal

Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education

Authors : Jones, Rosalind (ORCID 0000-0003-2381-0519); Morrish, Sussie C.; Heyworth-Thomas, Elizabeth M.

Subjects: Entrepreneurship; Marketing; Business Administration EducationNew Zealand; United Kingdom; India

Source: Journal of Marketing Education. 2023 45(3):211-225.15

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Academic Journal

From Lab to Market: Learning Entrepreneurial Marketing through Multi-Semester, Stage-Gate, Capstone Project in STEM MBA

Authors : Marin, Alejandra; Parvatiyar, Atul (ORCID 0000-0003-2975-3201); Mitchell, Ronald K.

Subjects: Entrepreneurship; Marketing; Business Administration Education

Source: Journal of Marketing Education. 2023 45(3):226-246.21

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Academic Journal

Light Bulb Moments: Where Do Student Entrepreneurs Get Their Ideas

Authors : Neill, Stern (ORCID 0000-0002-0853-191X); Bieraugel, Mark

Subjects: Concept Formation; Entrepreneurship; Business Administration EducationJapan

Source: Journal of Marketing Education. 2023 45(3):268-277.10

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Academic Journal

Exploring Students' Motivation to Participate in Entrepreneurial Marketing Education

Authors : McCartan, Aodheen (ORCID 0000-0002-3947-4161); Cummins, Darryl; Morgan, Margaret

Subjects: Student Motivation; Student Participation; Entrepreneurship

Source: Journal of Marketing Education. 2023 45(3):278-295.18

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Academic Journal

Student-Operated Internet Businesses: True Experiential Learning in Entrepreneurship and Retail Management.

Authors : Daly, Shawn P.

Subjects: INTERNET; NEW product development; ENTREPRENEURSHIP

Source: Journal of Marketing Education; Dec2001, Vol. 23 Issue 3, p204, 12p, 3 Charts

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Academic Journal

The Case for Using Live Cases: Shifting the Paradigm in Marketing Education.

Authors : Kennedy, Ellen J.; Lawton, Leigh; Walker, Erika

Subjects: WORK environment; MARKETING; EDUCATION

Source: Journal of Marketing Education; Aug2001, Vol. 23 Issue 2, p145, 7p, 1 Diagram

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Academic Journal

Mobile Business Retailing: Driving Experiential Learning on Campus

Authors : Fischbach, Sarah; Guerrero, Veronica

Subjects: Business Communication; Retailing; Telecommunications

Source: Journal of Marketing Education. Apr 2018 40(1):56-65.10

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Academic Journal

Building a Marketing Curriculum to Support Courses in Social Entrepreneurship and Social Venture Competitions

Authors : Schlee, Regina Pefanis; Curren, Mary T.; Harich, Katrin R.

Subjects: Social Problems; Marketing; Business Skills

Source: Journal of Marketing Education. 2009 31(1):5-15.11

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