Search Results

Enhancing Students' Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology within IMC: A Participatory Action Research Project

• Authors : Sally Laurie (ORCID 0000-0001-7629-2909); Kathleen Mortimer (ORCID 0000-0003-1357-2502); Matthew Holtz

Subjects: Business Administration Education; Social Media; Marketing

• Source: Journal of Marketing Education. 2024 46(1):45-56.12

Record details

Inclusivity and Diversity: A Systematic Review of Strategies Employed in the Higher Education Marketing Discipline

• Authors : Riedel, Aimee S. (ORCID 0000-0003-1776-8561); Beatson, Amanda T.; Gottlieb, Udo (ORCID 0000-0002-1439-4341)

Subjects: Inclusion; Diversity; Marketing

• Source: Journal of Marketing Education. Aug 2023 45(2):123-140.18

Record details

A Mixed-Methods Study of Marketing Students' Game-Playing Motivations and Gamification Elements

• Authors : Jaskari, Minna-Maarit (ORCID 0000-0002-5412-7176); Syrjälä, Henna

Subjects: Marketing; Game Based Learning; Undergraduate StudentsFinland

• Source: Journal of Marketing Education. Apr 2023 45(1):38-54.17

Record details

AN EXPERIENTIAL METHOD FOR TEACHING SECONDARY RESEARCH.

• Authors : Sparkman Jr., Richard M.¹

Subjects: *RESEARCH; *MARKETING; HIGHER education

• Source: Journal of Marketing Education. Nov80, Vol. 2 Issue 2, p74-77. 4p.

Record details

Education Full Text (H.W. Wilson)

Record details

Education Full Text (H.W. Wilson)

Record details

Education Full Text (H.W. Wilson)

Record details

Updating the Marketing Research Course to Prepare the Marketing Generalist

• Authors : Reavey, Brooke (ORCID 0000-0002-0286-7236); Zahay, Debra (ORCID 0000-0002-6880-983X); Rosenbloom, Al

Subjects: Undergraduate Students; Research Training; Teaching Methods

• Source: Journal of Marketing Education. Dec 2021 43(3):333-353.21

Record details

The Undergraduate Marketing Research Course: Two Decades of Change

• Authors : Bridges, Eileen (ORCID 0000-0001-7274-3020)

Subjects: Marketing; Undergraduate Students; Educational Change

• Source: Journal of Marketing Education. Dec 2021 43(3):285-297.13

Record details

Affinity for Quantitative Tools: Undergraduate Marketing Students Moving Beyond Quantitative Anxiety.

• Authors : Tarasi, Crina O.; Wilson, J. Holton; Puri, Cheenu

Subjects: MARKETING education in universities & colleges; QUANTITATIVE research; PSYCHOLOGY of Undergraduates

• Source: Journal of Marketing Education; Apr2013, Vol. 35 Issue 1, p41-53, 13p

Record details