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Publication : journal of marketing education Subject : higher education Filter by : Subject

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Academic Journal

Educating Marketing Students to Understand Designers' Thought-Worlds

Authors : Blijlevens, Janneke (ORCID 0000-0002-4693-3223)

Subjects: Marketing; Teaching Methods; Design

Source: Journal of Marketing Education. Apr 2023 45(1):18-37.20

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Academic Journal

Heuristics and the Choice of Method in Entrepreneurial Marketing Education

Authors : Lopez-Castro, Itzel (ORCID 0000-0002-8108-8010); Larios-Hernandez, Guillermo J.; Borbolla-Albores, Alberto

Subjects: Marketing; Teaching Methods; Heuristics

Source: Journal of Marketing Education. 2023 45(3):296-308.13

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Academic Journal

Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned from Field Trips to the Ultra Novel

Authors : Samuel, Anthony (ORCID 0000-0002-4483-4600); Thomas, Robert J.; McGouran, Cathy

Subjects: Field Trips; Marketing; Teaching Methods

Source: Journal of Marketing Education. Dec 2022 44(3):322-336.15

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Academic Journal

Considering a Marketing Degree? Student Perceptions of General versus Specialized Majors

Authors : Atkin, JoAnn L. (ORCID 0000-0003-4102-8942); Bowie, Anthony Alland; Cowley, Scott (ORCID 0000-0003-2333-9544)

Subjects: Marketing; Majors (Students); Undergraduate Students

Source: Journal of Marketing Education. Apr 2022 44(1):85-99.15

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Academic Journal

Analytics Capability in Marketing Education: A Practice-Informed Model

Authors : Kurtzke, Simone (ORCID 0000-0001-5568-5965); Setkute, Justina

Subjects: Data Analysis; Data Use; Decision Making

Source: Journal of Marketing Education. Dec 2021 43(3):298-316.19

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Academic Journal

Addressing Online Behavioral Advertising and Privacy Implications: A Comparison of Passive versus Active Learning Approaches

Authors : Labrecque, Lauren I. (ORCID 0000-0002-3914-6707); Markos, Ereni; Darmody, Aron

Subjects: Marketing; Advertising; Privacy

Source: Journal of Marketing Education. Apr 2021 43(1):43-58.16

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Academic Journal

Sales Education for Engineering Students: What Drives Interest and Choice?

Authors : Scott, Joseph I.; Beuk, Frederik (ORCID 0000-0002-5924-7097)

Subjects: Student Interests; Engineering Education; SalesmanshipBig Five Inventory

Source: Journal of Marketing Education. Dec 2020 42(3):324-338.15

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Academic Journal

Consumer Information for Data-Driven Decision Making: Teaching Socially Responsible Use of Data

Authors : Walker, Kristen L. (ORCID 0000-0003-2021-7621); Moran, Nora

Subjects: Data Use; Social Responsibility; Consumer Economics

Source: Journal of Marketing Education. Aug 2019 41(2):109-126.18

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Academic Journal

Harnessing Digital Disruption with Marketing Simulations

Authors : Bolton, Ruth N.; Chapman, Randall G.; Mills, Adam J. (ORCID 0000-0002-2924-0150)

Subjects: Marketing; Teaching Methods; Learning Processes

Source: Journal of Marketing Education. Apr 2019 41(1):15-31.17

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Academic Journal

Quantitative Evidence of Students' Use of Social Networks and Social Categorization When Self-Selecting Teams

Authors : Neu, Wayne A.

Subjects: Social Networks; Classification; Inferences

Source: Journal of Marketing Education. Dec 2018 40(3):161-175.15

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