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Publication : journal of promotion management Format : Academic Journals Subject : research methodology evaluation Filter by : Title
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Academic Journal

Television Advertising Avoidance: Advancing Research Methodology.

Subjects: TELEVISION advertising; RESEARCH methodology evaluation; GRAZING (Television)

  • Source: Journal of Promotion Management; Jan2010, Vol. 16 Issue 1/2, p114-133, 20p, 5 Charts

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  • 1-1 of  1 results for ""RESEARCH methodology""