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Hello, My Name Is Awesome: How To Create Brand Names That Stick.

• Authors : Wood, Elizabeth

• Source: Library Journal; 9/15/2014, Vol. 139 Issue 15, p89-89, 1p

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The Making of a Name: The Inside Story of the Brands We Buy.

• Authors : Awe, Susan C.¹

Subjects: Making of a Name: The Inside Story of the Brands We Buy, The (Book); Sutherland, Fraser; Rivken, Steve

• Source: Library Journal. Jan2005, Vol. 130 Issue 1, p126-126. 1/6p.

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Data Dealers Forging Links.

• Authors : Tenopir, Carol; Barry, Jeff

Subjects: Database industry; Information technology management; Text files

• Source: Library Journal. 5/15/1999, Vol. 124 Issue 9, p40. 9p. 4 Charts.

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ONLINE DATABASES.

• Authors : TENOPIR, CAROL

Subjects: Business names; Information services industry; Factiva Inc.

• Source: Library Journal. 6/1/2000, Vol. 125 Issue 10, p36. 2p.

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A Name (Un)like Any Other Name

• Authors : TENOPIR, CAROL

• Source: Library Journal. June 1, 2000, Vol. 125 Issue 10, 36.

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