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Is persuasion dying?

Subjects: *BRAND name products; *CONSUMER behavior; *ADVERTISING campaigns

• Source: Marketing Management. Aug2011, Vol. 20 Issue 3, p10-11. 2p.

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Brand Conundrums.

• Authors : Schultz, Don E.^1,2

Subjects: *BRAND choice; *CONSUMER behavior; *BRAND equity

• Source: Marketing Management. Mar/Apr2009, Vol. 18 Issue 2, p8-9. 2p. 1 Color Photograph.

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Unlocking Loyalty.

• Authors : Crosby, Lawrence A.¹

Subjects: *CUSTOMER satisfaction; *CONSUMER behavior; *CUSTOMER relations

• Source: Marketing Management. Nov/Dec2008, Vol. 17 Issue 6, p10-11. 2p. 1 Black and White Photograph.

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Knowing Vs. Needing.

• Authors : Schultz, Don E.^1,2

Subjects: *CONSUMER behavior; *MARKETING; *BRANDING (Marketing)

• Source: Marketing Management. Jul/Aug2008, Vol. 17 Issue 4, p10-11. 2p. 1 Color Photograph.

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The Six Drivers of Brand Credibility.

• Authors : Blackshaw, Pete^1,2

Subjects: *CONSUMER behavior; *MARKETING; *ADVERTISING effectiveness

• Source: Marketing Management. May/Jun2008, Vol. 17 Issue 3, p51-54. 4p. 2 Color Photographs, 1 Chart.

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Beyond Communications.

• Authors : Marks, Wayne¹

Subjects: *PRODUCT management; *CONSUMER behavior; *BRAND identification

• Source: Marketing Management. Jul/Aug2007, Vol. 16 Issue 4, p12-13. 2p. 1 Black and White Photograph.

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Loyalty Linkage.

• Authors : Crosby, Lawrence A.¹ ; Lunde, Brian²

Subjects: *CONSUMER behavior; *CHIEF executive officers; *CUSTOMER relations

• Source: Marketing Management. May/Jun2007, Vol. 16 Issue 3, p12-13. 2p. 1 Black and White Photograph.

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A Tale of Two Brand Experiences.

• Authors : Schultz, Don E.^1,2

Subjects: *CONSUMER behavior; *BRAND loyalty; *CONSUMER preferences

• Source: Marketing Management. May/Jun2007, Vol. 16 Issue 3, p10-11. 2p. 1 Color Photograph.

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The Endless Debate.

• Authors : Crosby, Lawrence A.¹ ; Johnson, Sheree L.²

Subjects: *MARKETING management; *CONSUMER behavior; *CUSTOMER relations

• Source: Marketing Management. Jan/Feb2007, Vol. 16 Issue 1, p14-15. 2p. 1 Color Photograph, 1 Chart.

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Corporate Citizenship: It's the Brand.

• Authors : Crosby, Lawrence A.¹ ; Johnson, Sheree L.²

Subjects: *SOCIAL responsibility of business; *CONSUMER behavior; *INDUSTRIES & society

• Source: Marketing Management. Sep/Oct2006, Vol. 15 Issue 5, p12-13. 2p. 1 Color Photograph.

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