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Publication : measuring business excellence Publisher : emerald publishing limited
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Academic Journal

Loyalty program and communication effectiveness as drivers of store loyalty.

Subjects: *CUSTOMER loyalty programs; *CONSUMER behavior; *QUALITY of service

  • Source: Measuring Business Excellence. 2022, Vol. 26 Issue 4, p417-432. 16p.

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Academic Journal

Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia.

Subjects: CONSUMER behavior; CUSTOMER loyalty; DEPARTMENT storesMALAYSIA

  • Source: Measuring Business Excellence; 2013, Vol. 17 Issue 1, p33-50, 18p

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  • 1-2 of  2 results for ""CUSTOMER loyalty programs""