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Publication : modern healthcare Language : eng Format : Magazines Format : News

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Periodical

Ad budget drop.

Authors : Japsen, Bruce

Subjects: *MARKETING; *MEDICAL care

Source: Modern Healthcare. 2/17/97, Vol. 27 Issue 7, p70. 2p. 2 Graphs.

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Periodical

1998 bond sales shatter record.

Authors : Pallarito, Karen

Subjects: *BOND ratings; *MARKETING; *HOSPITALSUNITED States

Source: Modern Healthcare. 01/18/99, Vol. 29 Issue 3, p37. 2p.

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Periodical

2 lll. hospitals start a marketing blitz.

Authors : Japsen, Bruce

Subjects: *MARKETING; *HOSPITALSILLINOIS; CHICAGO (Ill.); UNITED StatesEMPRESA Nacional de Hidrocarbonetos E.P. (Company)

Source: Modern Healthcare. 10/06/97, Vol. 27 Issue 40, p44. 1/2p.

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Periodical

Altered course.

Authors : Japsen, Bruce

Subjects: *MEDICAL care; *MARKETING

Source: Modern Healthcare. 12/01/97, Vol. 27 Issue 48, p68. 1p. 4 Black and White Photographs.

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Periodical

Creating personality.

Authors : Hicks, Nancy

Subjects: *MARKETING; *MEDICAL careUNITED States

Source: Modern Healthcare. 04/07/97, Vol. 27 Issue 14, p100. 1p. 1 Black and White Photograph.

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Periodical

Conn. system uses circle power in ads.

Authors : Katzman, Christine Ngeo

Subjects: *MARKETING; *POSITIONING (Advertising); *BUSINESS namesSAINT Vincent Hospital & Health Care Center Inc. SAINT Vincent Hospital & Health Care Center Inc. SAINT Vincent Hospital & Health Care Center Inc. 604499962

Source: Modern Healthcare. 01/14/99, Vol. 29 Issue 1, p43. 1/2p.

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Periodical

A tough sell.

Authors : Shinkman, Ron

Subjects: *MEDICAL supplies; *MEDICAL care; *MARKETINGUNITED States

Source: Modern Healthcare. 05/04/98, Vol. 28 Issue 18, pi24. 2p. 3 Black and White Photographs.

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Periodical

Paint it blue.

Authors : Ballandi, Deanna

Subjects: *MANUFACTURING industries; *MARKETINGBLUE Cross & Blue Shield Association

Source: Modern Healthcare. 03/02/98, Vol. 28 Issue 9, p74. 1p. 2 Color Photographs.

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Periodical

Do-it-yourself budget relief.

Authors : Priselac, Thomas

Subjects: *HEALTH facility finance; *MANAGED care programs; *MARKETING

Source: Modern Healthcare. 07/17/2000, Vol. 30 Issue 29, p26. 1p.

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Periodical

Ga. hospital seeks state law exemption.

Authors : Thompson, Elizabeth

Subjects: *HOSPITALS; *MEDICAL centers; *MARKETINGGEORGIA; UNITED States

Source: Modern Healthcare. 07/31/2000, Vol. 30 Issue 31, p17. 3/4p. 1 Black and White Photograph.

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