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Publication : new york times

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News

T-Mobile Shakes Up Its Service.

Authors : CHEN, BRIAN X. (AUTHOR)

Subjects: *MARKETING strategy; *IPHONE (Smartphone); *SERVICE contractsT-Mobile USA Inc.LEGERE, John, 1958-

Source: New York Times. 3/27/2013, Vol. 162 Issue 56088, pB1-B2. 2p. 1 Black and White Photograph, 1 Chart.

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Can Sony Revitalize Its Games? Yes, Maybe.

Authors : Schiesel, Seth

Subjects: *MARKETING strategy; *PLAYSTATION video game consoles; *SONY video gamesSONY Corp.

Source: New York Times. 7/14/2007, Vol. 156 Issue 54005, pB7-B12. 2p.

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Programmed To Sell.

Authors : Story, Louise

Subjects: *MARKETING strategy; *BRAND loyaltyANHEUSER-Busch Cos. Inc. (1875-2008) ANHEUSER-Busch Cos. Inc. (1875-2008) ANHEUSER-Busch Cos. Inc. (1875-2008) BUD; BURGER King Corp. ; OFFICEMAX Inc. 185122629 OFFICEMAX Inc. OFFICEMAX Inc. 185122629 185122629 OFFICEMAX Inc. 185122629 OMX

Source: New York Times. 11/10/2006, Vol. 156 Issue 53759, pC1-C4. 2p. 4 Color Photographs, 2 Black and White Photographs.

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News

Kits for Children on Board.

Authors : VORA, SHIVANI

Subjects: AIRLINE industry; MARKETING strategy; CHILDREN

Source: New York Times. 12/30/2018, Vol. 168 Issue 58192, Travel p2-2. 1/7p.

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Learning to Love a Niche Wine: Saumur Champigny and other styles aren't always adored.

Authors : ASIMOV, ERIC

Subjects: MARKETING strategy; CONSUMER preferences

Source: New York Times. 10/31/2018, Vol. 168 Issue 58132, pD4-D4. 2/3p.

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Hard-to-Swallow Ads By Vitamin Company.

Authors : MAHESHWARI, SAPNA

Subjects: VITAMIN industry; MARKETING strategy; RITUAL (Company)

Source: New York Times. 9/3/2018, Vol. 167 Issue 58074, pB3-B3. 1/3p.

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When the Founder Is the Face of the Company.

Authors : KAUFMAN, JOANNEN

Subjects: MARKETING strategy; ADAMSON, Allen

Source: New York Times. 8/6/2018, Vol. 167 Issue 58046, pB2-B2. 1/2p. 2 Black and White Photographs.

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2 Carmakers Trim Prices, But Rebates May Shrink.

Authors : Peters, Jeremy W.

Subjects: *AUTOMOBILE marketing; *MARKETING strategy; *PRICE warsUNITED StatesFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F; GENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM; CHRYSLER Corp. (1925-1998)

Source: New York Times. 8/2/2005, Vol. 154 Issue 53294, pC1-C2. 2p. 1 Black and White Photograph.

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In Bid for Recruits, Military Has Allies In Nascar and Fans.

Authors : Bernstein, Viv

Subjects: *MARKETING strategy; *VOLUNTARY military service; *RECRUITMENT advertising (Armed Forces)UNITED StatesUNITED States. Army

Source: New York Times. 7/2/2005, Vol. 154 Issue 53263, pD1-D5. 2p. 2 Black and White Photographs.

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Can Social Media Sell Soap?

Authors : Baker, Stephen (AUTHOR)

Subjects: *SOCIAL media; *MARKETING strategy; *ONLINE social networks

Source: New York Times. 1/6/2013, Vol. 162 Issue 56008, Section 3 p1-6. 2p. 1 Color Photograph.

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