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Publication : wall street journal - online edition

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'Made for Advertising' Websites Are the Marketing Industry's Latest Messy Situation.

Authors : Graham, Megan (AUTHOR)

Subjects: *MARKETING; *ADVERTISING; *PUBLIC relations

Source: Wall Street Journal - Online Edition. 4/12/2024, pN.PAG-N.PAG. 1p.

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Canada Antitrust Watchdog to Expand Probe Into Google's Advertising Practices.

Authors : Vieira, Paul (AUTHOR)

Subjects: *ADVERTISING; *ANTITRUST law; *INTERNET service providersCANADAGOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

Source: Wall Street Journal - Online Edition. 3/1/2024, pN.PAG-N.PAG. 1p.

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Why Advertising Directors Are Dying to Work With the Budweiser Clydesdales.

Authors : Deighton, Katie (AUTHOR)

Subjects: *ADVERTISING; *CUSTOMER services; *PUBLIC relations

Source: Wall Street Journal - Online Edition. 2/13/2024, pN.PAG-N.PAG. 1p.

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News

Does Negative Advertising Pay Off for Consumer Brands?

Authors : Bostanci, Gorkem (AUTHOR); Yildirim, Pinar (AUTHOR)

Subjects: *CONSUMERS; *ADVERTISING; *PUBLIC relations

Source: Wall Street Journal - Online Edition. 1/29/2024, pN.PAG-N.PAG. 1p.

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How the Ad Industry Is Making AI Images Look Less Like AI.

Authors : Deighton, Katie (AUTHOR)

Subjects: *ARTIFICIAL intelligence; *ADVERTISING; *MARKETING

Source: Wall Street Journal - Online Edition. 4/3/2024, pN.PAG-N.PAG. 1p.

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Global Ad Revenue Will Hit $1 Trillion Faster Than Expected, GroupM Forecast Says.

Authors : Graham, Megan (AUTHOR)

Subjects: *PUBLIC relations; *ADVERTISING; *OUTDOOR advertisingNORTH America

Source: Wall Street Journal - Online Edition. 6/11/2024, pN.PAG-N.PAG. 1p.

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Bumble Is Removing Anti-Celibacy Ads Following Backlash.

Authors : Bhattacharya, Suryatapa (AUTHOR)

Subjects: *ADVERTISING; *MARKETING; *STOCKS (Finance)

Source: Wall Street Journal - Online Edition. 5/14/2024, pN.PAG-N.PAG. 1p.

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TikTok Tells Advertisers It Won't Back Down as U.S. Ban Looms.

Authors : Deighton, Katie (AUTHOR)

Subjects: *ADVERTISERS; *ADVERTISING; *MEDIA buying services

Source: Wall Street Journal - Online Edition. 5/6/2024, pN.PAG-N.PAG. 1p.

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Meta's AI Push Needs to Efficiently Deliver a Lot More Ad Growth.

Authors : Gallagher, Dan (AUTHOR)

Subjects: *ARTIFICIAL intelligence; *ADVERTISING

Source: Wall Street Journal - Online Edition. 4/23/2024, pN.PAG-N.PAG. 1p.

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Roblox Users Battle Tornadoes and Raise Pets. Will They Watch Ads, Too?

Authors : Vranica, Suzanne (AUTHOR); Needleman, Sarah E. (AUTHOR)

Subjects: *ADVERTISING; *LIFE insurance; TORNADOES

Source: Wall Street Journal - Online Edition. 4/11/2024, pN.PAG-N.PAG. 1p.

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