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Why ads on Apple TV+ are as inevitable as a 'Ted Lasso' spinoff.

• Authors : SNELL, JASON (AUTHOR)

Subjects: *ADVERTISING; *STREAMING video & television; *STREAMING media

• Source: Macworld - Digital Edition. Jun2023, Vol. 40 Issue 6, p95-97. 3p. 2 Color Photographs.

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An analysis of operating strategy for a video live streaming platform: advertisement, advertorial, and donation.

• Authors : Jhang-Li, Jhih-Hua¹ ; Liou, Jyh-Hwa²

Subjects: *Streaming video & television; Revenue sharing (Corporations); Business revenue

• Source: Information Technology & Management. Mar2024, Vol. 25 Issue 1, p51-68. 18p.

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Netflix strikes measurement deals ahead of new ad-supported tier: Streaming giant brings in DoubleVerify and Integral Ad Science to analyze ad views.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *ADVERTISING; *SUPPORTED employment; *INTEGRALSNETFLIX Inc. NETFLIX Inc. NETFLIX Inc. NFLX

• Source: Ad Age. 10/17/2022, Vol. 93 Issue 13, p17-17. 1p.

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Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements.

• Authors : Freeman, Richard¹ (AUTHOR) ; Marder, Ben² (AUTHOR) ; Gorton, Matthew¹ (AUTHOR)

Subjects: *Virtual communities; *Streaming video & television; Gender nonconformity

• Source: Information Technology & People. 2023, Vol. 36 Issue 6, p2312-2337. 26p.

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Optimizing Client Ad Spending.

Subjects: *ADVERTISING; *STREAMING video & television; *CLIENTS

• Source: Inc.. Winter2020, Vol. 42 Issue 5, p108-108. 1p. 1 Color Photograph.

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U.S. tweens' reactions to unboxing videos: Effects of sponsorship disclosure and advertising training.

• Authors : Vaala, Sarah E.; Mauceri, Francesca; Connelly, Olivia

Subjects: PRETEENS; NATIVE advertising; DISCLOSUREGOOGLE Inc.

• Source: Journal of Children & Media; May2024, Vol. 18 Issue 2, p272-292, 21p

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NO MORE SPRAY AND PRAY: Retailers tap targeted digital advertising to boost fixed ops departments.

• Authors : Wysocky, Ken (AUTHOR)

Subjects: *ADVERTISING; *TEXT messages; *RETAIL industry

• Source: Automotive News. 4/11/2022, Vol. 96 Issue 7033, pS008-S008. 1p.

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DAI Monitoring Overcomes the Rising Cost of Poor Ad Performance.

• Authors : HODJAT, ALI¹

Subjects: *ADVERTISING; *STREAMING video & television; *ADVERTISING media planning

• Source: Streaming Media. Sep/Oct2022, Vol. 19 Issue 5, pWP48-WP49. 2p.

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TikTok is racing to guarantee brand safety on its video feed: TikTok, Facebook, Instagram and Twitter are all competing for chance to prove their feeds are suitable for ads.

• Authors : Sloane, Garett (AUTHOR)

Subjects: *INTERNET advertising; *ADVERTISING; *STREAMING video & televisionMETA Platforms Inc. ; X Corp.

• Source: Ad Age. 11/22/2021, Vol. 92 Issue 17, p1-1. 1p.

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Spotify ads seen as more trustworthy than TikTok, Kantar study finds: Consumers are more receptive to podcast ads, according to Kantar's Media Reactions survey.

• Authors : Wheless, Erika (AUTHOR)

Subjects: *ADVERTISING; *DIGITAL music; *STREAMING video & television

• Source: Ad Age. 9/6/2021, p3-3. 1p.

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