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THE INFLUENCE OF WORD OF MOUTH AND BRAND IMAGE ON CONSUMERS' DECISIONS TO CHOOSE UMRAH TOUR AND TRAVEL SERVICES AT PT. AL-SHAFWAH INDEPENDENT TOURISM SMARTS UMRAH PALEMBANG.

• Authors : Farka, Widra Rahayu; Sulastri; Shihab, Muchsin Saggaff

Subjects: WORD-of-mouth communication; BRANDING (Marketing); BRAND image

• Source: International Journal of Social Service & Research (IJSSR); 2023, Vol. 3 Issue 8, p1952-1957, 6p

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What you see is what you get: VR as a tool for travel experiences trials.

• Authors : Mercado-González, Julieta; Reyes-Mercado, Pavel; Gutiérrez-Marines, Carlos

• Source: International Journal of Technology Marketing. 2021, Vol. 15, Issue 4, pages. 333

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US Virgin Islands Launches New Branding and Marketing Campaign.

• Source: AirGuide Business. 2022.

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Research from University of Tunku Abdul Rahman Yields New Study Findings on Health and Medicine (Hospital brand image and trust leading towards patient satisfaction: medical tourists' behavioural intention in Malaysia).

Subjects: PATIENT satisfaction; BRAND image; BRAND loyaltyMALAYSIA

• Source: Health & Medicine Week; 4/19/2024, p5394-5394, 1p

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Towards a Creative MICE Tourism Destination Branding Model: Integrating Heritage Tourism in New Orleans, USA.

• Authors : Kim, Eunhye Grace; Chhabra, Deepak; Timothy, Dallen J.

• Source: Sustainability. December, 2022, Vol. 14 Issue 24.

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Sharing experiences and interpretation of experiences: a phenomenological research on Instagram influencers.

• Authors : Yılmaz, Melda; Sezerel, Hakan; Uzuner, Yıldız

Subjects: IMPRESSION management; BRAND image; ACQUISITION of data

• Source: Current Issues in Tourism; Dec2020, Vol. 23 Issue 24, p3034-3041, 8p

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Virginia Tourism Launches New National Campaign, 'Virginia is for...'.

• Source: PR Newswire. 2022.

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Influence of Star Rating and Ownership Structure on Brand Image of Mainland China Hotels.

• Authors : Jiang, Jingxian (AUTHOR); Gretzel, Ulrike (AUTHOR); Law, Rob (AUTHOR)

Subjects: HOTEL ratings & rankings; BRAND image; HOTELSCHINA

• Source: Journal of China Tourism Research. Jan2014, Vol. 10 Issue 1, p69-94. 26p.

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The Holidome Returns: Slumping Holiday Inn Expands Water Parks.

• Authors : Chittum, Ryan

Subjects: *BRAND image; ATRIUMS (Architecture); AQUATIC sportsINTERCONTINENTAL Hotels Group PLCMARKS, Will

• Source: Wall Street Journal - Eastern Edition. 9/20/2005, Vol. 246 Issue 57, pD1-D3. 2p. 1 Color Photograph.

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Examining Antecedents and Consequences of Brand Personality in the Upper-Upscale Business Hotel Segment.

• Authors : Jin-Soo Lee; Back, Ki-Joon

Subjects: BRAND loyalty; BRAND image; HOTELS

• Source: Journal of Travel & Tourism Marketing. Mar2010, Vol. 27 Issue 2, p132-145. 14p. 2 Diagrams, 3 Charts.

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