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CES APPROCHES RSE QUI FONT BOUGER LES LIGNES.

• Authors : RICARD, CAROLINE

Subjects: *SOCIAL responsibility of business; *ENVIRONMENTAL impact analysis; SOCIAL integrationFRANCEL'OREAL SA

• Source: Stratégies. 3/28/2024, Issue 2213, pS30-S31. 2p.

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Coiffer son enfant pour démêler son histoire.

• Authors : RICARD, CAROLINE

• Source: Milk Magazine (France Edition); jui2024, Issue 84, p72-75, 4p, 1 Color Photograph

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Huit marques régionales qui cartonnent à l'international.

• Authors : RICARD, CAROLINE

Subjects: *EXPORTS; *BRAND identificationFRANCEAMERICAN Vintage (Company) ; LA Cornue (Company)

• Source: Stratégies. 11/30/2023, Issue 2197, pA18-A22. 3p.

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L'influence responsable dans tous ses états.

• Authors : RICARD, CAROLINE

Subjects: *INFLUENCER marketing; *ADVERTISING campaigns; SOCIAL responsibilityMACIF (Company) ; BEIERSDORF AG BEIERSDORF AG BEIERSDORF AG 001177906

• Source: Stratégies. 11/16/2023, Issue 2195, p36-37. 2p.

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L'HEURE DU CADRAGE.

• Authors : RICARD, CAROLINE

Subjects: *INFLUENCER marketing; *STAKEHOLDERS; *LAW

• Source: Stratégies. 11/16/2023, Issue 2195, p32-34. 3p.

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L'art en jeux.

• Authors : RICARD, CAROLINE

• Source: Milk Magazine (France Edition); dec2023, Issue 82, p70-75, 6p, 2 Color Photographs, 7 Cartoon or Caricatures

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L'AUTHENTICITÉ, LE NERF DE LA GUERRE.

• Authors : RICARD, CAROLINE

Subjects: *INFLUENCER marketing; *DELEGATED legislation; SOCIAL mediaFRANCEINSTAGRAM Inc.

• Source: Stratégies. 6/22/2023, Issue 2179, p26-27. 2p.

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Neuf opérations innovantes dans l'influence marketing.

• Authors : RICARD, CAROLINE

Subjects: *INFLUENCER marketing; *ADVERTISING campaigns; *BRAND name productsLA Poste SA

• Source: Stratégies. 6/22/2023, Issue 2179, p28-31. 3p.

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Dix opérations de marques et de médias qui sortent du lot.

• Authors : RICARD, CAROLINE

Subjects: *MARKETING strategy; *BUSINESS partnerships; VIDEO gamesLIPAULT Paris (Company) ; KUSMI Tea (Company)

• Source: Stratégies. 5/25/2023, Issue 2175, p50-53. 4p.

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TOUR DE FRANCE DES INFLUENCEURS QUI COMPTENT EN RÉGIONS.

• Authors : RICARD, CAROLINE

Subjects: *TOURISM; *INFLUENCER marketing; *SOCIAL media in marketing

• Source: Stratégies. 11/24/2022, Issue 2152, pA32-A33. 2p.

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