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ČTENÁŘSKÉ TYPOLOGIE: KVALITATIVNÍ A KVANTITATIVNÍ POHLED NA MOŽNOSTI SEGMENTACE KNIŽNÍHO TRHU.

• Authors : BAČUVČÍK, RADIM

Subjects: BOOK promotions; MARKET segmentation

• Source: Marketing Science & Inspirations; 2016, Vol. 11 Issue 4, p38-51, 7p

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JE N A S LOVENSKU Z ÁUJEM O VINÁRSKE P ODUJATIA?

• Authors : Vokounová, Dana

Subjects: CONSUMER attitudes; CONSUMER ethics; CONSUMER preferencesSLOVAKIA

• Source: Marketing Science & Inspirations; 2021, Vol. 16 Issue 1, p19-26, 8p

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NEUROMARKETING V M ODERNEJ SPOLOČNOSTI.

• Authors : UHER, IVAN; VEDOVÁ, MILENA Š

Subjects: CONSUMER behavior; CONSUMER preferences; NEUROMARKETING

• Source: Marketing Science & Inspirations; 2020, Vol. 15 Issue 4, p38-45, 8p

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CRM V TELEKOMUNIKAČNEJ FIRME. ČASŤ II.

• Authors : HITKA, MILOŠ; PIŇÁK, ANDREJ; LORINCOVÁ, SILVIA

Subjects: RELATIONSHIP marketing; ORGANIZATIONAL performance; NEW product development

• Source: Marketing Science & Inspirations; 2019, Vol. 14 Issue 4, p2-9, 8p

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MARKETING ÚZEMNEJ JEDNOTKY AKO JEDNOTKY ŽIVOTNÉHO PRIESTORU.

• Authors : OLŠAVSKÝ, FRANTIŠEK

Subjects: CITY promotion; MARKETING executives; BUSINESSPEOPLEBRATISLAVA (Slovakia)

• Source: Marketing Science & Inspirations; 2019, Vol. 14 Issue 4, p25-41, 17p

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VYUŽITIE MULTIMEDIÁLNYCH VÝSKUMNÝCH LABORATÓRIÍ V PRAXI. ČASŤ II.

• Authors : ČOČKOVÁ, ROMANA; ŠTARCHOŇ, PETER; VILČEKOVÁ, LUCIA

• Source: Marketing Science & Inspirations; 2019, Vol. 14 Issue 1, p42-49, 8p

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VYUŽITIE MULTIMEDIÁLNYCH VÝSKUMNÝCH LABORATÓRIÍ V PRAXI. ČASŤ I.

• Authors : ČOČKOVÁ, ROMANA; ŠTARCHOŇ, PETER; VILČEKOVÁ, LUCIA

• Source: Marketing Science & Inspirations; 2018, Vol. 13 Issue 4, p36-42, 4p

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IDENTIFIKACE POŽADAVKŮ KLADENÝCH NA PRODUKTOVÉ MANAŽERY V PROCESU NÁBORU.

• Authors : WROBLOWSKÁ, ZUZANA; RUDA, TOMÁŠ

Subjects: PRODUCT managers; JOB qualifications; EDUCATIONAL attainment research

• Source: Marketing Science & Inspirations; 2015, Vol. 10 Issue 1, p9-21, 13p

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VEDECKÉ čASOPISY V OBLASTI VYUčOVANIA ETIKY V MANAŽMENTE A MARKETINGU -- TÉMY A TRENDY.

• Authors : MELASOVÁ, KATARÍNA; ŽIARAN, PAVEL

Subjects: SCIENCE periodicals; ETHICS education; SCHOLARLY periodicalsEBSCO Information Services (Company); PROQUEST LLCGOOGLE Scholar (Web resource)

• Source: Marketing Science & Inspirations; 2013, Vol. 8 Issue 2, p28-36, 9p

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