Search Results

Marketing for Management.

• Authors : Seltman, Kent¹

Subjects: *MEDICAL personnel; *PHYSICIANS; *PROFITABILITYUNITED States

• Source: Marketing Health Services. Winter2004, Vol. 24 Issue 4, preceeding p3-3. 1p.

Record details

Long-term relationships in health care may be over.

• Authors : Johnson, Brett C.¹

Subjects: *MEDICAL care; *RELATIONSHIP marketing; *MEDICAL personnelUNITED States

• Source: Marketing News. 8/2/93, Vol. 27 Issue 16, p4-5. 2p.

Record details

INFLUENCING DECISION-MAKING OF REFERRING PHYSICIANS.

• Authors : Gombeski, Jr., William R.¹; Carroll, Patricia A.; Lester, Judith A.

Subjects: *MEDICAL care; *HOSPITALS; *DECISION makingUNITED States

• Source: Journal of Health Care Marketing. Dec90, Vol. 10 Issue 4, p56-60. 5p. 7 Charts.

Record details

Inside the mind of Today's Consumer.

• Authors : Endresen, Karen W.¹ ; Wintz, Jeanne C.²

Subjects: *MEDICAL care; *CONSUMER attitudes; *HEALTH insuranceUNITED States

• Source: Marketing Health Services. Winter2002, Vol. 22 Issue 4, p19-24. 6p. 1 Diagram, 1 Map.

Record details

IN YOUR INTEREST.

Subjects: *MEDICALLY uninsured persons; *ECONOMICS; ELECTRONIC records managementUNITED StatesHEALTHSOUTH Corp. HEALTHSOUTH Corp. HEALTHSOUTH Corp. HLS; ORACLE Corp. 144709193 ORACLE Corp. ORACLE Corp. 144709193 144709193 ORACLE Corp. 144709193 ORCL; U.S. Census Bureau

• Source: Marketing Health Services. Summer2001, Vol. 21 Issue 2, p44-44. 1p.

Record details