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Publisher : american marketing association Subject : competitive advantage in business Filter by : Subject
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Academic Journal

Executive Insights: Knowledge--The Source of Sustainable Competitive Advantage.

Subjects: COMPETITIVE advantage in business; ECONOMIC demand; PRODUCT management

  • Source: Journal of International Marketing; 1998, Vol. 6 Issue 3, p94-107, 14p

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Academic Journal

Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game.

Subjects: MARKETING of new products; MOTION picture industry; MARKET entryUNITED States

  • Source: Journal of Marketing Research (JMR); Feb1998, Vol. 35 Issue 1, p1-15, 15p, 1 Diagram, 3 Charts, 10 Graphs

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Academic Journal

Advantages of Time-Based New Product Development in a Fast-Cycle Industry.

Subjects: FIRST-mover advantage; COMPETITIVE advantage in business; MARKETING of new products

  • Source: Journal of Marketing Research (JMR); Feb1997, Vol. 34 Issue 1, p36-49, 14p, 1 Diagram, 4 Charts, 4 Graphs

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Academic Journal

The Effect of Project and Process Characteristics on Product Development Cycle Time.

Subjects: PRODUCT life cycle; INNOVATION management; MARKETING of new products

  • Source: Journal of Marketing Research (JMR); Feb1997, Vol. 34 Issue 1, p24-35, 12p, 1 Diagram, 6 Charts, 1 Graph

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  • 1-4 of  4 results for ""PRODUCT life cycle""