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Publisher : american marketing association
Subject : market saturation
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Academic Journal
To Extend or Not to Extend: Success Determinants of Line Extensions.
Authors :
REDDY, SRINIVAS K.
;
HOLAK, SUSAN L.
;
BHAT, SUBODH
Subjects:
BRAND name products
;
BRANDING (Marketing)
;
MARKETING
Source:
Journal of Marketing Research (JMR); May94, Vol. 31 Issue 2, p241-262, 20p, 5 Charts, 4 Graphs
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