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WHAT IS YOUR QUEST? TO SEEK THE HOLY GRAIL! A NETNOGRAPHY OF GRAIL PRODUCT SEARCH IN BRAND COMMUNITIES.

• Authors : Yeon Jae Choi; Thompson, Scott; Loveland, James

Subjects: BRAND communities; CUSTOMER relations; GRAIL

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p264-267, 4p

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IS THERE LIFE AFTER DEATH: EXPLORING THE AFTERLIFE OF DEAD BRAND COMMUNITIES.

• Authors : Brinkmeier, Alex; Yeon Jae Choi; Thompson, Scott

Subjects: BRAND communities; PRODUCT management; BRAND loyalty

• Source: AMA Winter Academic Conference Proceedings; 2023, Vol. 34, p216-219, 4p

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Community participation and consumer-to-consumer helping: does participation in third party-hosted communities reduce one's likelihood of helping?

• Authors : Thompson, Scott A.; Kim, Molan; Smith, Keith Marion

• Source: Journal of Marketing Research. 2016, Vol. 53, Issue 2, pages. 16

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SHOULD I STAY OR SHOULD I GO: THE IMPACT OF MERGER AND ACQUISITION (M&A) ACTIVITIES ON BRAND COMMUNITIES.

• Authors : Hossain Mollah, Muhammad Musharuf; Thompson, Scott A.

Subjects: BRAND communities; MERGERS & acquisitions; GROUP identity

• Source: AMA Winter Academic Conference Proceedings; 2022, Vol. 33, p728-731, 4p

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Brand communities and new product adoption: the influence and limits of oppositional loyalty.

• Authors : Thompson, Scott A.; Sinha, Rajiv K.

• Source: Journal of Marketing. 2008, Vol. 72, Issue 6, pages. 16

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CHICKEN VERSUS EGGS: DO BRAND COMMUNITY MEMBERS EVOLVE INTO PRODUCT CATEGORY COMMUNITY MEMBERS?

• Authors : Drury, Lauren; Thompson, Scott A.

Subjects: BRAND communities; INTERNET & society; GROUP identity

• Source: AMA Winter Academic Conference Proceedings; 2021, Vol. 32, p342-345, 4p

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THE HIDDEN WORLD OF CONSUMER HIDING STRATEGIES IN ONLINE COMMUNITIES.

• Authors : Almutairi, Essa; Thompson, Scott

Subjects: CONSUMERS; VIRTUAL communities

• Source: AMA Summer Academic Conference Proceedings; 2020, Vol. 31, p901-904, 4p

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IMPACT OF SCANDAL ON NEW BRAND COMMUNITY MEMBER.

• Authors : Yunmei Kuang; Thompson, Scott

Subjects: BRAND communities; GROUP identity

• Source: AMA Summer Academic Conference Proceedings; 2020, Vol. 31, p386-392, 7p

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Brand Communities and New Product Adoption:The Influence and Limits of Oppositional Loyalty.

• Authors : Thompson, Scott A; Sinha, Rajiv K

Subjects: BRAND extension; BRAND name products; BRANDING (Marketing)

• Source: Journal of Marketing; Nov2008, Vol. 72 Issue 6, p65-80, 16p, 5 Charts

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GETTING YOUR FOOT IN THE DOOR: AGENTS’ ENTRY STRATEGIES IN ONLINE COMMUNITIES.

• Authors : Medvedeva, Kristina; Thompson, Scott

Subjects: VIRTUAL communities; MARKETING strategy

• Source: AMA Summer Academic Conference Proceedings; 2020, Vol. 31, p788-790, 3p

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