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Bridging the GAP Between Consultants and Clients.

• Authors : Duboff, Rob

Subjects: *MARKETING consultants; *CUSTOMER relations

• Source: Marketing Management. Jul/Aug2002, Vol. 11 Issue 4, p32-35. 4p.

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Store Snooping.

Subjects: *MARKETING consultants; *MYSTERY shopping; *CATEGORY managementNORTH AmericaUNDERHILL, Paco

• Source: Marketing Management. 1993, Vol. 2 Issue 1, p6-7. 2p. 4 Black and White Photographs.

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SHOW AND SELL: STUDYING THE EFFECTS OF BRANDED CIGARETTE PRODUCT PLACEMENT IN TV SHOWS ON CIGARETTE SALES.

• Authors : Goli, Ali; Mummalaneni, Simha; Chintagunta, Pradeep K.

Subjects: CIGARETTES; TELEVISION programs; PUBLIC health

• Source: AMA Marketing & Public Policy Academic Conference Proceedings; 2022, Vol. 32, p253-256, 4p

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CAN I HAVE SOME OF THAT?

• Authors : FLORY, MARY M.; DAVIS, JULIE

Subjects: *MARKETING consultants; *WORK environment; *MARKETING managementTHOMAS, Charles; BELISSENT, Jennifer

• Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p8-9. 2p.

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The Project Sprint.

• Authors : KUGEL, CHRISTIAN¹

Subjects: *MARKETING consultants; *MARKETING management; *MARKETING research

• Source: Marketing Insights. Mar/Apr2015, Vol. 27 Issue 2, p20-21. 2p.

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10 Tips for a Better Return on Marketing Analytics.

• Authors : MOORMAN, CHRISTINE¹

Subjects: *MARKETING consultants; *BUSINESS enterprises; *CAPITAL budget

• Source: Marketing News. Oct2014, Vol. 48 Issue 10, p24-25. 2p.

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Firms that seek consultants want realistic experience.

• Authors : Vence, Deborah L.

Subjects: *MARKETING consultants; *MANAGEMENT styles; *MARKETING research companies

• Source: Marketing News. 9/1/2003, Vol. 37 Issue 18, p4-5. 2p. 1 Illustration, 1 Graph.

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'Integrated Global Marketing' will be new name of the game.

• Authors : Schultz, Don E.¹

Subjects: *MARKETING consultants; *MARKETING executives; *MARKETING research companiesUNITED States

• Source: Marketing News. 10/26/98, Vol. 32 Issue 22, p5-6. 2p. 1 Black and White Photograph.

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10 minutes with . . . John Goodman.

• Authors : Birkner, Christine (AUTHOR)

Subjects: *MARKETING consultants; *CUSTOMER retention; *CUSTOMER satisfactionTARP Worldwide Inc.GOODMAN, John

• Source: Marketing News. 10/30/2011, Vol. 45 Issue 13, p28-32. 4p. 1 Color Photograph.

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Technical Focus Diminishes Our Value.

• Authors : Schmidt, Donald E.¹

Subjects: *MARKETING research; *MARKETING consultants; *INTERPERSONAL relations

• Source: Marketing Research. Fall94, Vol. 6 Issue 4, p4-4. 4p.

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