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Hudson's Bay new gift card program captures corporate market.

• Authors : Bannan, Karen J.

Subjects: *STORED-value cards; *MARKETING strategy; *CO-brandingCANADAHUDSON'S Bay Co....

• Source: B to B. 9/24/2007, Vol. 92 Issue 12, p28-28. 1/2p.

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Will P&G use Canada as testing ground?

• Authors : Neff, Jack

Subjects: *MARKETING strategy; *INTERNET advertising; *TEST marketingCANADAPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/19/2008, Vol. 79 Issue 20, p41-41. 1/2p. 1 Color Photograph.

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Pepsi rolls veggie drink in Canada.

• Authors : Chiasson, Gail; Wentz, Laurel

Subjects: *COCKTAILS; *ALCOHOLIC beverages; *MARKETING strategyCANADAPEPSI-Cola Canada Ltd.

• Source: Advertising Age. 1/31/2005, Vol. 76 Issue 5, p16-16. 1/9p.

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Swiss firm agrees to buy Alfa.

Subjects: *MARKETING agreements; *MERGERS & acquisitions; *BUSINESS planningCANADAGEORG Fischer AG ; ALFA Plastics Inc. ; CENTRAL Plastics Co.

• Source: Plastics News. 5/19/2008, Vol. 20 Issue 11, p23-23. 1/8p.

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Integra launches Web, social media strategy.

• Authors : Karpus, Jennifer

Subjects: *MARKETING strategy; *AUTOMOBILE repair shops; SOCIAL mediaCANADAINTEGRA Tire & Auto Centres Ltd....

• Source: Tire Business. 7/22/2013, Vol. 31 Issue 8, p01. 1p.

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Serious about building brand image.

• Authors : David, Bruce

Subjects: *BRAND image; *MARKETING strategyUNITED States; CANADATRELLEBORG Wheel Systems Americas Inc.

• Source: Tire Business. 6/9/2008, Vol. 26 Issue 5, p22-22. 2/3p. 1 Color Photograph.

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Our celebrity love affair.

• Authors : Bernstien, Sid

Subjects: *ADVERTISING; *ADVERTISING endorsements; *MARKETING strategySPAINFEBER SA Inc.

• Source: Advertising Age. 5/4/1992, Vol. 63 Issue 18, p20-20. 1/4p. 1 Black and White Photograph.

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Iberia eyes Americas.

• Authors : Pollack, John

Subjects: *AIRLINE industry; *MARKETING strategy; *COMMERCIAL aeronauticsSPAINIBERIA (Airline)

• Source: Advertising Age. 4/27/1992, Vol. 63 Issue 17, pI-14-I-14. 1/4p. 1 Black and White Photograph.

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