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Increasing customer loyalty to the firm: The role of loyalty programs and effective communication.

Subjects: *CUSTOMER loyalty; *CUSTOMER loyalty programs; *CONSUMERS

• Source: Strategic Direction. 2021, Vol. 37 Issue 10, p14-16. 3p.

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The art of storytelling: how loyalty marketers can build emotional connections to their brands.

• Authors : Papadatos, Caroline

Subjects: *CONSUMER behavior; *CUSTOMER loyalty programs; *MARKETING

• Source: Journal of Consumer Marketing. 2006, Vol. 23 Issue 7, p382-384. 3p.

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Loyalty marketing: boring or booming?: How to turn customers' antipathy around.

Subjects: *CUSTOMER loyalty programs; *MARKETING; *CUSTOMER loyalty

• Source: Strategic Direction. 2006, Vol. 22 Issue 2, p13-14. 2p.

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The role of relationship quality and loyalty programs in building customer loyalty.

• Authors : Kwiatek, Piotr¹ (AUTHOR) ; Morgan, Zoe² (AUTHOR) ; Thanasi-Boçe, Marsela¹ (AUTHOR)

Subjects: *CUSTOMER loyalty programs; *SMALL business; *RELATIONSHIP marketing

• Source: Journal of Business & Industrial Marketing. 2020, Vol. 35 Issue 11, p1645-1657. 13p.

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An empirical analysis of the components of retailer customer loyalty programs.

• Authors : Gable, Myron¹; Fiorito, Susan S.² ; Topol, Martin T.³

Subjects: *CUSTOMER loyalty programs; *MERCHANTS; *CONSUMER preferences

• Source: International Journal of Retail & Distribution Management. 2008, Vol. 36 Issue 1, p32-49. 18p. 4 Charts.

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Why organizational loyalty programs cannot prevent switching.

• Authors : Mattison Thompson, Frauke¹ (AUTHOR) ; Tuzovic, Sven² (AUTHOR)

Subjects: *CUSTOMER loyalty programs; *ORGANIZATIONAL commitment; *CUSTOMER loyalty

• Source: Journal of Services Marketing. 2020, Vol. 34 Issue 2, p207-222. 16p.

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Customer loyalty and customer loyalty programs.

• Authors : Uncles, Mark D.; Dowling, Grahame R.; Hammond, Kathy

Subjects: *CUSTOMER loyalty; *CUSTOMER loyalty programs; *CUSTOMER relationship management

• Source: Journal of Consumer Marketing. 2003, Vol. 20 Issue 4, p294. 23p.

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Education Full Text (H.W. Wilson)

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Education Full Text (H.W. Wilson)

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Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers.

• Authors : Colliander, Jonas¹; Söderlund, Magnus¹; Szugalski, Stefan¹

Subjects: *CUSTOMER loyalty programs; *CUSTOMER loyalty; *RELATIONSHIP marketing

• Source: Journal of Consumer Marketing. 2016, Vol. 33 Issue 3, p162-171. 10p.

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