Search Results

Value co-creation between consumers and distributors: the moderating effect of relationship characteristics.

• Authors : Rubio, Natalia¹ (AUTHOR) ; Villaseñor, Nieves² (AUTHOR) ; Yagüe, Maria Jesús³ (AUTHOR)

Subjects: *CUSTOMER cocreation; *CUSTOMER loyalty programs; *CONSUMER goods

• Source: International Journal of Retail & Distribution Management. 2021, Vol. 49 Issue 7, p1067-1088. 22p.

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Why organizational loyalty programs cannot prevent switching.

• Authors : Mattison Thompson, Frauke¹ (AUTHOR) ; Tuzovic, Sven² (AUTHOR)

Subjects: *CUSTOMER loyalty programs; *ORGANIZATIONAL commitment; *CUSTOMER loyalty

• Source: Journal of Services Marketing. 2020, Vol. 34 Issue 2, p207-222. 16p.

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Does experience matter?

• Authors : Dagger, Tracey S.¹; O'Brien, Timothy K.¹

Subjects: *CUSTOMER loyalty programs; *CUSTOMER satisfaction; *RETAIL industry

• Source: European Journal of Marketing. 2010, Vol. 44 Issue 9/10, p1528-1552. 25p.

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The roles of xinyong and guanxi in Chinese relationship marketing.

• Authors : Leung, T. K. P.; Kee-Hung Lai; Chan, Ricky Y. K.

Subjects: RELATIONSHIP marketing; CUSTOMER relations; INTEGRATED marketingCHINA

• Source: European Journal of Marketing; 2005, Vol. 39 Issue 5/6, p528-559, 32p

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Is personalization of services always a good thing? Exploring the role of technology-mediated personalization (TMP) in service relationships.

• Authors : Anyuan Shen; Ball, A. Dwayne

Subjects: CUSTOMER relations; RELATIONSHIP marketing; CUSTOMER loyalty programs

• Source: Journal of Services Marketing; 2009, Vol. 23 Issue 2, p2-2, 1p

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Determinants of loyalty programmes and their impact on store patronage.

• Authors : Kolte, Ashutosh; Veer, Nitin; Mahajan, Yogesh

Subjects: CONSUMER behavior; PATRONAGE; CUSTOMER loyalty

• Source: Journal of Asia Business Studies; 2023, Vol. 17 Issue 5, p911-926, 16p

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How stress and anxiety when using mobile restaurant reservation Apps influence users' satisfaction and trust.

• Authors : Gelashvili, Vera; Martínez-Navalón, Juan Gabriel; Herrera Enríquez, Giovanni

• Source: Journal of Indian Business Research; 2021, Vol. 13 Issue 3, p395-412, 18p

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The role of brand love on bank customers' perceptions of corporate social responsibility.

• Authors : Amegbe, Hayford; Dzandu, Michael D.; Hanu, Charles

Subjects: BRAND loyalty; SOCIAL responsibility of business; SOCIAL perception

• Source: International Journal of Bank Marketing; 2021, Vol. 39 Issue 1, p189-208, 20p

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Examining relationship quality in e-tailing experiences: a moderated mediated model.

• Authors : Wisker, Zazli Lily

• Source: Marketing Intelligence & Planning; 2020, Vol. 38 Issue 7, p863-876, 14p

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A mediated model of relationship quality factors affecting behavioural intention at a luxury motor vehicle dealership.

• Authors : Van Tonder, Estelle; Petzer, Daniël Johannes; van Zyl, Karlien

• Source: European Business Review; 2017, Vol. 29 Issue 1, p43-60, 18p

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